Voice of the customer (VOC) has never been more critical than in today’s customer-centric, data-driven landscape. Authentic feedback is essential to every product lifecycle stage, from appealing to your audience at launch to determining when your product has left maturity and gone into decline. To get these insights, brands are stuck between outdated, expensive traditional market research methods with long lead times and high costs and constantly changing AI tools, giving results too often diluted by bots.
We think the world of product sampling deserves more; that’s why we own and run our own white-labelled consumer-facing insights platform. This enables us to run impartial surveys alongside your campaign, no matter the channels and sampling methods our team is helping you utilise. A Relish campaign with our market-leading platform ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly. We providing you with every bit of data you need to launch new products, gain market share or unlock new audiences.
90%
Completion rate for the majority of our consumer surveys.
81%
Of open-text responses are authentic and usable.
20%
Our record highest response rate to date.
Select questions from pre-set topics and subject matters including new product launch and brand awareness.
While asking consumers about their feedback on their product samples, we can obtain the correct opt-ins to be contacted again at a future date and by certain third parties.
Utilising digital sources including social posts, influencers, direct tv, email banners, Relish can store, clean and distribute the data required for your digital/ social sampling campaign.
We own and run our white-labelled brand, creating a recognisable and trusted consumer portal to run impartial surveys and boost response rates.
Our team has earned accreditation for and continually adheres to the Market Research Society’s code of conduct, guaranteeing high-quality research standards when conducting market research.
We anonymise and aggregate customer opinion data across all major FMCG categories, meaning we can benchmark your campaign, product and brand against your competitors more accurately than anyone else.
At Relish, we work with each client to design and implement product sampling campaigns using a tailored blend of channels. Our experts are here to do what we’ve learned is best to meet your campaign goals across planning, targeting, creative development, production, packaging and fulfilment. We also created our own MRS-accredited research and insights platform to give you benchmarked and honest results, insights and recommendations at the end of your campaign.
We’d love to help plan, execute and, most importantly, measure your next campaign.
Complete our form to book a demo or consultancy call with our expert team.
We are open 9am – 5pm Monday to Friday.
Give your customers day-to-day a boost with your product sample, whether they’re working hard or hardly working in the office or the gym.
Hit them in their retail happy place with your sample dropped into their bag at the till.
Partner with retailers to get your sample packed into your audience's next parcel. We partner you with the ideal retailer for your campaign needs.
Supercharge brand awareness and spark emotional responses through unforgettable, strategically curated events.
Amplify your message through our retail partner’s customer communications, reaching them while they’re buying.
Reach your target audience at home in a relaxed environment with direct mail sampling and letterbox coupon delivery with all the power of the Whistl Group.
Millions of young adults (and some more mature ones) are leaving home and embarking on university careers. This is a pivotal moment to reach them with your brand.
Reach students at home throughout the UK with Fresher's week move in set-ups, communal area experiences and hall drops throughout the year.
