How Bodega Bay reached 242k+ ABC1 passionate food and drink lovers
Channel
Sampling
Sectors
Food & Drink
Product
Drink
About Bodega Bay
Voted the UK’s most loved hard seltzer by over 90,000 people, Bodega Bay give you the choice of delicious low-calorie alternatives delivered sustainably instead of the low quality, high calorie and high sugar options pumped out by corporations. A guilt free solution to socialising with alcohol, without compromising taste or quality.
The Goals
Bodega Bay were looking to increase brand awareness and encourage trial of Bodega Bay Elderflower, Lemon & Mint.
They were looking to target ABC1 passionate food and drinks lovers who enjoy discovering new products and love sharing them with friends and family
The Strategy
We partnered Bodega Bay with Craft Gin Club to place samples in their July USA themed box, providing samples to all box recipients.
This campaign was supported with social and digital content, providing the opportunity for brand engagement and education.
The Outcome
57.3% of members rated the taste a 8, 9 or 10 / 10
95.33% of the recipients were not aware of Bodega Bay Elderflower, Lemon & Mint before receiving their July box.
51.84% of recipients are likely, or very likely to purchase again in the future.
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