How Bodega Bay reached 242k+ ABC1 passionate food and drink lovers
Channel
Sampling
Sectors
Food & Drink
Product
Drink
Bodega Bay were looking to increase brand awareness and encourage trial of Bodega Bay Elderflower, Lemon & Mint so we partnered them with Craft Gin Club to place samples in their July USA themed box, providing samples to all box recipients.
This campaign was supported with social and digital content, providing the opportunity for brand engagement and education.
Their target audience:
ABC1 passionate food and drinks lovers who enjoy discovering new products and love sharing them with friends and family
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