Boost UGC

Build trust with authentic content and reviews that effectively engage your target audience.
Reviews are a cornerstone of your customer journey, with 95% of all consumers relying on reviews to make purchasing decisions.*
Product sampling helps you get more of them authentically.


Why UGC?

User-generated content (UGC) is a powerful tool for almost every brand. Leveraging reviews, social posts, and media like photos or videos directly from customers provides irrefutable social proof, among other benefits, that enhance your brand’s credibility and presence.

Our product sampling solutions seamlessly boost UGC creation within your marketing campaign by enabling first-hand product experiences and gathering authentic, unbiased feedback from your target audience. We help many of the UK’s best brands harness their customers' voices to build networks of brand advocates, reach new customers, drive sales and gain valuable insights for product and campaign iteration over time.

Solving your UGC pains

Your pain points:
  • Quality: Due to its nature, brands have less control over the quality of UGC, so it’s challenging to ensure content is relevant and authentic across diverse audiences.
  • Engagement: Depending on the incentive for your audience, they may not be motivated to go that extra mile in sharing their thoughts.
  • Quantity: Gaining high-quality content from motivated reviewers often means UGC comes from a small audience – it can be hard to produce UGC at scale without compromising quality.
  • Legality: Against this backdrop of quality, motivation and scalability, there’s always the intricate legality of where and how UGC can be used or repurposed.
Relish’s solutions:
  • We understand how hard it can be to balance it all. Product sampling with Relish give your consumers direct experiences with your product, naturally enabling them to create more meaningful, genuine reviews.
  • With audience targeting cherry-picked by you, UGC can cover a rich variety of perspectives and use cases across your customer segments and personas. With in-depth strategic planning, we ensure we work to the scale of UGC you expect before we get to sample distribution.
  • We know everyone loves a free sample, which significantly increases participation, especially if terms and conditions are set out during customer distribution. Depending on your compliance criteria, you can re-use customer reviews obtained across your platforms, spotlighting those that align with your campaign or brand message.

Why Relish?


MRS-accredited insights team

We work to the industry’s highest market research standards, guaranteeing high-quality qualitative and quantitative data outputs.


Real-time data monitoring and reporting

See how your product is landing with customers from the word ‘go’!


Dedicated, passionate experts

We’re the UK’s largest sampling team, with over 10 years of experience working with the big brands and partner retailers.

Our approach

Integrated, targeted product sampling campaigns unique to your KPIs


At Relish, we work with each client to design and implement product sampling campaigns using a tailored blend of channels. Our experts are here to do what we’ve learned is best to meet your campaign goals across planning, targeting, creative development, production, packaging and fulfilment. We also created our own MRS-accredited research and insights platform to give you benchmarked and honest results, insights and recommendations at the end of your campaign.

Related channels

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