Tailored sampling & experiential marketing strategies that
drive engagement
At a time when consumers are overwhelmed with choices, product sampling, experiential marketing, and strategic inserts offer brands a powerful way to cut through the noise. These approaches don’t just raise awareness — they create tangible, memorable interactions that build trust and influence purchase decisions.
Whether it’s in-home sampling that seamlessly integrates into a consumer’s daily routine, out-of-home experiences that bring products to life, or precisely targeted inserts that add value to existing purchases, these strategies ensure your brand reaches the right audience, at the right moment.
Backed by data-driven insights and real-time performance tracking, sampling and experiential campaigns go beyond traditional advertising by delivering measurable engagement, boosting conversions, and fostering long-term brand affinity.
Innovative sampling, experiential marketing & insert marketing services
Your product is your most powerful sales tool, so getting it directly into potential customers’ hands is vital but can be difficult. With over 40 retail partners and channels, we can help you get genuine reviews and actionable insights to drive sales through sampling. We’re driven by helping you reach, engage and satisfy your target audience, wherever they are.
Our latest client successes
From beauty boxes, e-commerce fashion retailers, in-person activations and FMCG subscription channels on offer, we have a case study to prove why product sampling is an efficient advertising channel for your brand.
Try.Love.Buy.
Consumer insights.
Measure impact with our in-house Consumer Insights platform and gain direct access to the opinions and buying preferences of your potential customers. Supercharge your promotional campaigns with detailed consumer research.
Tailored sampling & marketing solutions for your sector
We’ve worked with some of the UK’s biggest brands to launch the best product sampling and experiential marketing campaigns. Our team use their experience to tailor channels and tactics to meet your campaign goals.
Want customers to buy? Let them taste it first — nothing convinces faster than proof they can actually savour.
Surprise and delight customers with a free taster and remind them why your drink is the go-to tipple.
Fragrance customers rarely buy blindly. A tiny tease of your product could results in a lifelong signature scent.
Beauty is a billion-pound industry. Make your product a fan favourite when there’s simply too much to choose from.
We create experiences that introduce your product to engaged customers, inspiring healthier habits.
We build food sampling campaigns that put your product into hungry hands – driving trial, brand love, and sales.
We connect your pet products with the right people (and paws) through creative sampling campaigns that get noticed.
Why choose Relish?
Experts in Product Sampling & Experiential Marketing
With 100+ years of experience, Relish is the UK’s top product sampling agency, delivering millions of samples through tailored strategies, activations, and strategic inserts.
Strategic Partnerships & Exclusive Access
Our network of retail, event, and digital partners gives brands access to key consumer touchpoints, connecting products with the right people in the right places.
Data-Driven Campaigns That Deliver Results
We track sample impact with real-time monitoring, insights, and MRS-accredited research to optimize engagement, conversion, and ROI.
A Bespoke Approach to Every Brand
At Relish, we create custom campaigns tailored to your goals, audience, and industry, whether launching a new product, driving trial, or boosting brand awareness.
What our clients say
"Working with Relish and Whistl Doordrop Media across Tails.com’s Inserts and Doordrop programmes has made these channels far more efficient and easier to plan and buy. Having one supplier who can offer all these services enables Tails.com to build a much stronger print media strategy."
Relish (who are close with many FMCG brands) are an excellent partner in helping us achieve this. They take amazing briefs from a huge range of brand partners, and then collaborate closely with HelloFresh to deliver amazing sampling and loose insert campaigns.
The Relish team are such a joy to work with: they're efficient, proactive, and handle a huge number of campaigns at once from a wide range of verticals. We look forward to collaborating more in 2024 and beyond!"
Tailored solutions to hit your KPIs
73% of consumers say they’re likely to buy a product after sampling. Leverage user generated content and personal recommendations from delighted customers to showcase your NPD, boost sales and ultimately, acquire dedicated customers for life.
Finding where a potential niche audience group is primed for engagement can be tricky. Product sampling can help you find specific groups, even at scale.
Create a product launch campaign with impact, using product sampling to raise brand awareness, gather verbatim feedback and build audience trust.
Grow your revenue, with Relish's integrated, tailored product sampling campaigns to build awareness, engagement and trust with your customers.
Gain valuable insight and deepen customer relationships by leveraging product sampling to enhance first-party data collection.
Elevate your brand's user-generated content (UGC) with tailored product sampling campaigns to gather genuine reviews from your target audience.
Latest insights
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
- 3 min read
- 6 min read
- 2 min read












