Yorkshire Tea Decaf Sampling Case Study

About Yorkshire Tea

Taylor’s of Harrogate are a family business that was founded in 1886 and have a long history of blending tea and roasting coffee and remain family owned to this day. Yorkshire Tea, created in 1977 remains true to their love of fairness, flavour and quality. So much so, that Yorkshire Tea are now working towards a NetZero approach. As well as many other initiatives at home and across the globe that hope to make a positive difference.

Almost 150 years later, they are still completely and utterly devoted to the art of tea and have since 2019 have been the best selling and market leader in standard black tea in the UK.

Let’s have a proper brew.

The Goals

Yorkshire Tea wanted to drive awareness of their Great Taste award winning decaf tea, which looks and tastes just like normal tea.

The team were keen to connect with consumers at prime time to be receptive to these “tea moments”, with a focus on health and wellbeing, balancing or avoiding caffeine consumption or even just a cosy cup before bed!

The Strategy

Relish facilitated partnerships with a broad spectrum of retailers for this campaign, with an audience that would likely align with relaxation, self-care and general wellbeing. We distributed 110,000 Yorkshire Tea Decaf sample packs via multiple book retailers, Face the Future, an online beauty e-commerce retailer, and Mindful Chef.

The Outcome

The team at Relish were thrilled to work on this campaign with Yorkshire Tea, and the sample recipients definitely matched that sentiment!

“Thank you so much for the gift of the tea bags too – a lovely little surprise – I will definitely be recommending you to family and friends.”

“Can I just thank you yet again for my monthly book subscription. What a lovely and thoughtful surprise of some decaf tea bags. As someone who is on a budget this subscription is my treat and to find these tea bags was an absolute delight! Once again thank you, it made my day.”