Inserts Advertising

Inserts are simply placed into a customer’s online order and can be created in a plethora of beautiful print techniques. Do you have a service-based product, or an item you cannot sample? Inserts are a cost effective route to drive direct sales and increase brand perception. Plus, they stay around 55% longer than ads.

How Relish can support with insert campaigns


  • Selecting the best retailer channels for your insert campaign
  • Managing your print and fulfilment
  • Advise on creative artwork
  • Reduce your carbon footprint with eco-friendly print materials
  • Relish insert experts on hand to support with reaching your campaign goals and KPIs
  • Support with A/B testing for an insightful campaign

How inserts work

Reach your target audience

Place your inserts with Relish’s partners to raise awareness and drive product purchase.

Track your progress

Driving trial, consumers engage with your insert, by utilising a code or coupon when purchasing your product or service.

Reap the rewards

Once the recipient fall in love with your product, you then have a new loyal customer!

What products or services should you use insert campaigns for?


  • Subscription services (food, beauty)
  • Fashion
  • Pet items
  • Charities
  • Perishable items
  • Jewellery

How do inserts integrate with a wider marketing strategy?


Print marketing at the point of purchase catches people in a buying mood. A printed leaflet popped into the bag with their purchase can work wonders, and we offer a plethora of print techniques to maximise effectiveness.


There are more ways than ever before to reach your target customers. At Relish, we have the expertise and resources to exploit them all. Let’s talk about selecting the channel that works best for you — achieving your objectives, complementing your brand, maximising your budget.

Join our fantastic roster of brands

Discover how pops could work for you

We don’t have a price list because we tailor every insert campaign to that product and brand. Complete the below enquiry form, and we’ll discuss your needs straightaway.

Popular channel FAQs

The quick answer is yes, but all samples/ products are subject to testing and approval. Relish can advise throughout the process.

This is dependent on the particular classification of haz-mat and which retailer you wish to work with. Some retailers may not have the insurance to do so, in which case Relish will advise in the early stages of planning. Some retailers may require additional packaging, some may have a size limit on haz mat, or some may be totally ok.

This is the most difficult material to distribute but Relish does work with 3 partners who can accept glass, ask us for more information.

Relish has executed multi product samples in the past, this is mainly to achieve the following: Lower cost per sample* or for multi occupancy households**.
*if someone has a brief with a very strict, low budget, Relish may offer to enquire about placing multiple (usually up to 3), samples into one customer order. This can help lower the unit cost. **if a brand is trying to encourage everyone in a house share or family to try a product, they may wish to sample to enough people in that household; For health and safety reasons and P&P restrictions, this may still be capped to 3 samples – but can help achieve this objective. Please ask Relish for more information.

In order to protect and respect our retail partners crucial supply chains, this information is typically kept confidential until sampling orders are confirmed. However, at Relish, we understand that this my be restrictive if you need a delivery address before you can release stock and thus confirm an order. In this instance, we can provide some information – however it is stipulated that no deliveries should be attempted until authorised by Relish. Any unauthorised deliveries can be rejected and no responsibility is taken for them.

Relish’s service is to provide our sampling advertisers with a guaranteed audience. Therefore, we can not necessarily commit or confirm to the sales uplift of your sampling campaign. However, if this is a crucial requirement, Relish can conduct an estimated forecast but will require the following: sales data from your previous 3 sampling campaigns, confirmation of the audience and sample format of the previous 3 campaigns and an understanding of concurrent ATL activity during both the previous 3 campaigns and the campaign being executed by Relish.

If Relish can obtain credit insurance on your business, you will be invoiced when the first sample is delivered and standard credit terms are 30 days*
*some accounts may be granted longer based on trading history.

At Relish we believe you should consider the inventory and budget you have available. Social media results have shown there is a much greater sentiment towards miniatures then samples, however research is still being conducted over the actual direct sales uplift between two formats. However, your sales cycle should also be considered. It could be argued that the sales uplift may occur some months later e.g. if you have been given a perfume sample – which you love – you may not go on to purchase the full size until your existing fragrance has ran out, or a when it is your birthday/ special event.

How quick can you go? If the space is available, Relish can execute campaigns from start to finish, in under a month. If you are hoping to execute a ‘full months run’ with one of our retailers, there may be a 3 month lead time to have a clear month.

It is in everyone’s best interests that all of your samples are distributed accordingly: the warehouse runs quality control measures so approx. 1 in 5 orders are checked by managers. Retail partners want as many samples to go out as possible so that they can please as many of their customers with your products as possible. Outside of this, Relish will place a ‘dummy order’ during your campaign, we will provide imagery of this. The warehouse will also issue a ‘certificate of insertion’ when the last sample is dispatched.

Relish strongly advises that the insert is attached to the sample. If it is loose, there is room for risk that the sample won’t be received with the insert. Relish can advise on attaching these items, or can forecast the actual risk of products not being delivered together. If you do still want to include a loose insert, there is an additional cost for this which is sometimes the same cost as attaching your insert.

Typically, this is a no. If you are trying to select a specific type of consumer, Relish will advise the best retailer(s) to do this, without needing to segment them. Despite this thought, relish are working with new retail partners who may be able to offer some segmentation, e.g. geo, family/ non family, 18+ – please ask for more information.

Relish have a list of retailers who CAN sample products with allergens, these partners typically have a supply chain which is clearly communicated as not being suitable for allergies. Similarly, Relish does have some retailers which are NOT suitable for allergens as their customers have not be prewarned and we can not guarantee that consumers without allergies won’t be receiving these samples. Relish will advise when planning your campaign.

Relish is always looking for new talent, drop us a line with your CV and information about yourself and we can let you know what opportunities we have available!

Got a question?