How Relish can help with grocery product sampling
- Find your perfect Grocer partner
- Support with the creation of additional marketing collateral alongside your sample
- Negotiate the best prices for a cost-effective sampling campaign
- Targeting grocery store locations of your choice
- A dedicated campaign team at Relish will manage your entire sampling campaign from start to finish – we’re here, every step of the way
How grocer product sampling works
Get into the hands of your target audience
Sample with Relish’s Grocery partners to get the right consumers trialing your product.
Tried and tested
Consumers love your product enough to buy as an impulse purchase on their next order. The average sales uplift is 23%.
Gain a loyal customer
Convert your target audience to a loyal, repeating customer.
What product does product sampling in grocery orders work well for?
- Chilled or frozen food items
- Alcohol and soft drinks
- Sweet and savoury treats
- Cleaning products
- Household items
How can grocer product sampling integrate with a wider marketing strategy?
Adding your sample to a grocery order can fast-track your product to being enjoyed by a consumer for the first time. If they like it, there’s the 30% likelihood of an impulse purchase. If they love it, you’ve earned your spot as habitual repeat purchase, and a non-negotiable in the weekly food shop!
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Popular channel FAQs
The quick answer is yes, but all samples/ products are subject to testing and approval. Relish can advise throughout the process.
This is dependent on the particular classification of haz-mat and which retailer you wish to work with. Some retailers may not have the insurance to do so, in which case Relish will advise in the early stages of planning. Some retailers may require additional packaging, some may have a size limit on haz mat, or some may be totally ok.
This is the most difficult material to distribute but Relish does work with 3 partners who can accept glass, ask us for more information.
Relish has executed multi product samples in the past, this is mainly to achieve the following: Lower cost per sample* or for multi occupancy households**.
*if someone has a brief with a very strict, low budget, Relish may offer to enquire about placing multiple (usually up to 3), samples into one customer order. This can help lower the unit cost. **if a brand is trying to encourage everyone in a house share or family to try a product, they may wish to sample to enough people in that household; For health and safety reasons and P&P restrictions, this may still be capped to 3 samples – but can help achieve this objective. Please ask Relish for more information.
In order to protect and respect our retail partners crucial supply chains, this information is typically kept confidential until sampling orders are confirmed. However, at Relish, we understand that this my be restrictive if you need a delivery address before you can release stock and thus confirm an order. In this instance, we can provide some information – however it is stipulated that no deliveries should be attempted until authorised by Relish. Any unauthorised deliveries can be rejected and no responsibility is taken for them.
Relish’s service is to provide our sampling advertisers with a guaranteed audience. Therefore, we can not necessarily commit or confirm to the sales uplift of your sampling campaign. However, if this is a crucial requirement, Relish can conduct an estimated forecast but will require the following: sales data from your previous 3 sampling campaigns, confirmation of the audience and sample format of the previous 3 campaigns and an understanding of concurrent ATL activity during both the previous 3 campaigns and the campaign being executed by Relish.
If Relish can obtain credit insurance on your business, you will be invoiced when the first sample is delivered and standard credit terms are 30 days*
*some accounts may be granted longer based on trading history.
At Relish we believe you should consider the inventory and budget you have available. Social media results have shown there is a much greater sentiment towards miniatures then samples, however research is still being conducted over the actual direct sales uplift between two formats. However, your sales cycle should also be considered. It could be argued that the sales uplift may occur some months later e.g. if you have been given a perfume sample – which you love – you may not go on to purchase the full size until your existing fragrance has ran out, or a when it is your birthday/ special event.
How quick can you go? If the space is available, Relish can execute campaigns from start to finish, in under a month. If you are hoping to execute a ‘full months run’ with one of our retailers, there may be a 3 month lead time to have a clear month.
It is in everyone’s best interests that all of your samples are distributed accordingly: the warehouse runs quality control measures so approx. 1 in 5 orders are checked by managers. Retail partners want as many samples to go out as possible so that they can please as many of their customers with your products as possible. Outside of this, Relish will place a ‘dummy order’ during your campaign, we will provide imagery of this. The warehouse will also issue a ‘certificate of insertion’ when the last sample is dispatched.
Relish strongly advises that the insert is attached to the sample. If it is loose, there is room for risk that the sample won’t be received with the insert. Relish can advise on attaching these items, or can forecast the actual risk of products not being delivered together. If you do still want to include a loose insert, there is an additional cost for this which is sometimes the same cost as attaching your insert.
Typically, this is a no. If you are trying to select a specific type of consumer, Relish will advise the best retailer(s) to do this, without needing to segment them. Despite this thought, relish are working with new retail partners who may be able to offer some segmentation, e.g. geo, family/ non family, 18+ – please ask for more information.
Relish have a list of retailers who CAN sample products with allergens, these partners typically have a supply chain which is clearly communicated as not being suitable for allergies. Similarly, Relish does have some retailers which are NOT suitable for allergens as their customers have not be prewarned and we can not guarantee that consumers without allergies won’t be receiving these samples. Relish will advise when planning your campaign.
Relish is always looking for new talent, drop us a line with your CV and information about yourself and we can let you know what opportunities we have available!