Channel

Door Drop Sampling

Want to reach your target audience, at home in a relaxed environment? Direct mail sampling and letterbox coupon delivery could be the channel you’re looking for. The average person in the UK interacts with the average door drop 3.1 times a month. Whistl's in home sampling campaigns prove to be effective with brands seeing sales uplifts of circa 30% with some sales uplifts as high as 200%.

How Relish can support with door drop sampling

 

  • Secure the best locations for your door drop campaign by using in-depth analytical tools
  • Support with creative efforts of vouchers or coupons
  • Manage print and fulfilment of your coupons or product samples
  • Negotiate the best prices on your behalf for a cost-effective campaign
  • Door drop experts on hand to support you with your campaign, every step of the way
  • Reduce your carbon footprint with eco-friendly print materials
  • Support with A/B testing and trials for future campaigns

How door drop sampling works

1
Opt-in schemes to ensure no product wastage

With a two-day approach, we are able to reach and deliver products to only the homes that opt-in for the product. Perfect for large items, pet food or personal care. Rest assured no product samples will be thrown away!

2
Reach your target audience through their letterbox

Gift your consumer! A highly targetable way to reach homes, a letterbox-able product sample creates strong returns. Perfect for small sachets or mini-product pack sizes.

3
Incentivise purchase with a coupon

A cost-effective way to incentivise product purchase is with a money off voucher. Allowing national reach, or a geo-segmented approach, and flexibility of creativity for as little as 6-10p per home.

Want more information on our door drop product sampling techniques?

What products does door drop sampling work well for?

 

  • Pet products
  • Personal care
  • Household items
  • Trial of a subscription service
  • Items not suitable for traditional product sampling
  • Fashion and jewellery

How does door drop sampling integrate with a wider marketing strategy?

 

Now Relish are part of the Whistl Group, this adds an additional sampling channel to our extensive portfolio – and now you can, too. We have the capabilities to support with in-depth geo-segmentation, whilst also enabling you to reach a target audience that may not typically utilise e-commerce channels or reinforce those who do!

Join our fantastic roster of brands

Discover how product sampling could work for you

We don’t have a price list because we tailor every sampling campaign to that product and brand. Complete the below enquiry form, and we’ll discuss your needs straightaway.

Got a question?