How Ribena avoided over 200k samples going to waste.

Ribena had over 200k samples of 1litre bottles of Frusion with less than 6 months sell by date. Instead of those samples going to waste we introduced them to an easy, highly effective way to not only avoid waste but to also increase brand and product awareness.

As Ribena were looking to target health conscious, on-the-move individuals who wouldn’t normally drink original Ribena because of the sugar content, we partnered their sampling activation with our retailer Musclefood. Perfect for their everyday, healthy eating consumers who are on the go, receiving their sample straight to home.

This campaign accumulated an organic social reach of over 391k and achieved a positive sentiment score of 80%.