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Retailer Distribution

What’s the surest route of getting your product into customer’s hearts? Through the online retailers they already buy from.

Product sampling via Retailer Distribution is simply adding your sample to an online purchase that has already been made. Your chosen retail partner will add your sample to the order they are packing, to surprise and delight the recipient when opening. Retailer Distribution is a low-cost route to an engaged and loyal audience.

At Relish, we use our relationships with trusted brands to gain you access to new markets and, ultimately, new potential customers. We create strategic partnerships for advertisers with the relevant retailer distribution channel, always with your KPIs and goals at the front of mind.


Of FMCG samples reached new audiences


Of recipients enjoyed the alcohol sample they received


Of recipients enjoyed their fragrance sample

Retailer Distribution with Relish

At Relish, we’re proud to have esteemed relationships with many retail partners across the UK that delight in product sampling.


From meal subscription boxes, fashion, retail and flower delivery services, to takeaway, book retailers and beauty retail, we have a partner perfect for you.

We’ve worked with brands across:


  • Fragrance
  • Cosmetics and skincare 
  • Sweet and savoury snacks 
  • Alcohol and soft drinks 
  • Supplements 

Why Relish?


Get closer to your customer’s voice

Using our consumer insights mechanic, we collect data and reviews directly from samplers, so you get to know exactly what potential customers think and feel about your product.


A team with over 11 years experience

We are well-versed in executing product sampling campaigns that align with your goals and KPIs.


Print and fulfilment management baked in

Be it allergens, glass packaging or fragile goods, we’ll make sure your sample reaches the recipient in perfect condition.

How retail distribution works with Relish

From campaign consultancy and audience matching, securing your perfect retailer partner, negotiating the most cost-effective campaign, transit and logistical testing of your samples, print and fulfilment of packaging or additional collateral to boost your campaign, all the way through to activation and post-campaign analysis reporting.


Rest assured, your dedicated Relish campaign team will be there for you, every step of the way.

"Working with the team at Relish was a great experience! They provided us with easy and effective solutions to drive trial of Mike's Hard Seltzer through relevant channels based on our key objectives. We were able to reach our target audience with a message that resonated directly with their values and lifestyle so we could turn them into future loyal consumers."

Brand Manager, Mike's Hard Seltzer Brand ManagerMike's Hard Seltzer

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