Case Studies - Proper Corn

Proper Corn sweet & salty

Social Response

105

Sentiment Score

89% positive

Reach

2,561,215


Channel

Sampling

 

Sectors

Gifts

 

Product

Treats
Overview Icon

The strategy was to get product samples into the hands of females, aged 18 35, with an interest in fashion and a healthier lifestyle. The aim was to build awareness and encourage trial. This sample was received by TV personality Holly Hagan, which boosted impressions by 1.5 million.

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