Case study

Proper Corn Sweet & Salty

Social Response

105

Positive Sentiment Score

89%

Reach

2,561,215


Channel

Sampling

 

Sectors

Gifts

 

Product

Treats
Overview Icon

About Proper Corn

Proper Corn believe in creating tasty treats that are better for you, and better for the planet, by being the first B Corp certified snack company in the UK. Eight years on, they are still independent, but you’ll find PROPER all over the world!

The Goals

The aim was to build awareness and encourage trial.

The Strategy

The strategy was to get product samples into the hands of females, aged 18-35, with an interest in fashion and a healthier lifestyle.

The Outcome

This Proper Corn sample was received by TV personality Holly Hagan, which boosted impressions by 1.5 million.

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