Reaching 2.8 million noses is not to be sniffed at
Channel
Sampling
Sectors
Gifts
Product
Fragrance
About Thierry Mugler
Mugler’s new perfumes and classic scents are unique, iconic and recognisable around the world.
The Goals
Encouraging Mugler brand engagement and trial in the comfort of the consumers’ home at a key time of trial and brand consideration.
The Strategy
2 million samples of Angel and Alien fragrance samples were distributed through online orders of multiple fashion retailers to reach a large audience. The campaign was spread across 7 months to maximise the impact and length of time present on social media to help raise brand awareness.
This campaign was targeting fashion conscious women aged between 16 and 35 years old
The Outcome
The sampling campaign was a great success, reaching a large volume of Mugler’s target audience and achieving a positive organic response from both PLT and Missguided’s audience. Many commented on wanting to purchase the full size version of the perfumes, showcasing Try > Love > Buy in action.
Mugler samples in fashion parcels achieved a 62% positive sentiment score, 33% neutral, and 5% negative.
“ASOS gave me a free perfume sample with delivery and I’m debating returning the item so I can buy the perfume it’s that peng #peakonyouasos”
“So naughty of ASOS including the Alien perfume sample in your order now I want to spend £50 on the full bottle”
“Hats of to @mugler & @ASOS for the best free sample ever, top marketing (except now I desperately want the alien perfum n can’t afford it!)”
“asos sent me a free sample of alien perfume and now I’ve just ended up paying £50 for a proper bottle, but it smells so good”
“This is the most amazing tester packet omg, also it smells amazing #Alien #Mugler #PrettyLittleThing #PLT”
Sachet, miniature or full-sized sample. You choose what you want to send out and we'll partner you with the appropriate retailer. The sample arrives in an eagerly awaited package, welcomed by someone who's in an excited and positive mood. They're ready to be delighted by your product.
Lots of customers still love old-school "retail therapy" in a bricks and mortar store, so let's hit them in their happy place. We'll simply arrange for the store to drop your sample into the bag at the till. When they arrive home and unwrap their purchase, you're there. The brand they've chosen is endorsing your product at the perfect moment.
Here's a different way to join forces with our partner retail brands. Place your message on their online communications to customers. When they chat to the people who love their brand via the website, emails or social media, you're in the room, reaching them while they're in a buying mood.
Want to reach your target audience, at home in a relaxed environment? In-home product sampling and letterbox coupon delivery could be the channel your looking for.
Why be limited by the UK market? Our unrivalled network of partner brands spreads across three continents and numerous countries. Your route to sampling success could be any one of these, or any combination. First we need to find out about you and your brand. So let's talk channels.
People always welcome a surprise treat at work. And they're keen to share their enjoyment with customers and colleagues.
Bring a personal touch to promoting your products with unmissable experiences and trained Brand Ambassadors exclusive to Relish.
Add experiential campaigns to your marketing arsenal. Utilise Relish's trained Brand Ambassadors to operate product sampling & events marketing campaigns.
Relish is one of the most influential events agencies in the UK. Engage markets & evoke consumer responses with strategic event marketing campaigns.
Over 70% of online grocery shopping is habitual. We can help you become part of this elusive 70%.
Start a campaign with one of our partners today
We don’t have a pricelist because every single campaign is different. Speak to us for an open and honest conversation, where we can discuss your requirements, with no obligation.
