2 million samples of Angel and Alien fragrance samples were distributed through online orders of multiple fashion retailers to reach a large audience. The campaign was spread across 7 months to maximise the impact and length of time present on social media to help raise brand awareness.
Fashion conscious women aged between 16 and 35 years old
“ASOS gave me a free perfume sample with delivery and I’m debating returning the item so I can buy the perfume it’s that peng #peakonyouasos”
“So naughty of ASOS including the Alien perfume sample in your order now I want to spend £50 on the full bottle”
“Hats of to @mugler & @ASOS for the best free sample ever, top marketing (except now I desperately want the alien perfum n can’t afford it!)”
“asos sent me a free sample of alien perfume and now I’ve just ended up paying £50 for a proper bottle, but it smells so good”
“This is the most amazing tester packet omg, also it smells amazing #Alien #Mugler #PrettyLittleThing #PLT”
Sachet, miniature or full-sized sample. You choose what you want to send out and we'll partner you with the appropriate retailer. The sample arrives in an eagerly awaited package, welcomed by someone who's in an excited and positive mood. They're ready to be delighted by your product.
Lots of customers still love old-school "retail therapy" in a bricks and mortar store, so let's hit them in their happy place. We'll simply arrange for the store to drop your sample into the bag at the till. When they arrive home and unwrap their purchase, you're there. The brand they've chosen is endorsing your product at the perfect moment.
Here's a different way to join forces with our partner retail brands. Place your message on their online communications to customers. When they chat to the people who love their brand via the website, emails or social media, you're in the room, reaching them while they're in a buying mood.
People always welcome a surprise treat at work. And they're keen to share their enjoyment with customers and colleagues.
Why be limited by the UK market? Our unrivalled network of partner brands spreads across three continents and numerous countries. Your route to sampling success could be any one of these, or any combination. First we need to find out about you and your brand. So let's talk channels.
Bring a personal touch to promoting your products with unmissable experiences and trained Brand Ambassadors exclusive to Relish.
Over 70% of online grocery shopping is habitual. We can help you become part of this elusive 70%.
Bang up-to-date printed ads POPped into the bag at the Point Of Purchase, promoting your brand when they get home, happy with their buy.
Young adults away from home for the first time are hungry for new experiences. Make your product one of them and they could be customers for life.