Driving 214% Uplift for Hilfiger’s New Fragrance
Channel
Sampling
Sectors
Fashion
Product
Male Fragrance
Tommy Hilfiger were looking to drive awareness and sales uplift of their newly launched product on ASOS.com.
The samples were distributed alongside A6 inserts, with a view of driving sales uplift and encouraging purchases of the full sized product.
Tommy Hilfiger were looking to target both men and women between 18 and 35.
Women were targeted for a male fragrance as we know that many male fragrances are purchased by female partners and family members as gifts, especially over the Christmas period.
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