Case study

Bringing baking into the 'if only's' lives

Total Posts

67

Total Likes

391,938

Potential Campaign Reach

2,003,558


Channel

Sampling

 

Sectors

Food

 

Product

Baking
Overview Icon

Dr. Oetker wanted to bring baking into the ‘if only’s’ lives, making baking accessible and
enjoyable through guidance. The aim of the campaign was to showcase the simplicity of baking with the HelloFresh audience and
to encourage the trial of Dr.Oetker ingredients.

We partnered Dr. Oetker with HelloFresh to distribute 45,000 samples with step by step recipe cards within each food subscription box to show the simplicity of baking. We were also able to include a Dr. Oetker
tutorial video to be posted across the HelloFresh Facebook, Twitter and Instagram platforms to encourage engagement and maximise the exposure of the campaign on a digital scale.

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