Case study

Bringing baking into the 'if only's' lives

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About Dr. Oetker

Dr. Oetker believe in “tasty moments to feel good about.” The well-loved, household brand name bring people together for delicious food moments through a wide range of innovative pizza and home baking products.

The Goals

Dr. Oetker wanted to bring baking into the ‘if only’s’ lives, making baking accessible and enjoyable through guidance. The aim of the campaign was to showcase the simplicity of baking with the HelloFresh audience and to encourage the trial of Dr. Oetker ingredients.

The Strategy

We partnered Dr. Oetker with HelloFresh to distribute 45,000 samples with step by step recipe cards within each food subscription box to show the simplicity of baking. We were also able to include a Dr. Oetker
tutorial video to be posted across the HelloFresh Facebook, Twitter and Instagram platforms to encourage engagement and maximise the exposure of the campaign on a digital scale.

The Outcome

We recorded a HUGE amount of positive feedback (100% of all recipient responses)

Talk about a successful campaign!



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