Dr. Oetker wanted to bring baking into the ‘if only’s’ lives, making baking accessible and
enjoyable through guidance. The aim of the campaign was to showcase the simplicity of baking with the HelloFresh audience and
to encourage the trial of Dr.Oetker ingredients.
We partnered Dr. Oetker with HelloFresh to distribute 45,000 samples with step by step recipe cards within each food subscription box to show the simplicity of baking. We were also able to include a Dr. Oetker
tutorial video to be posted across the HelloFresh Facebook, Twitter and Instagram platforms to encourage engagement and maximise the exposure of the campaign on a digital scale.