Floral Street Sampling Case Study

About Floral Street

“Powered by flowers, inspired by London.”

Floral Street are dedicated to being a clean, vegan, and sustainable brand. In fact, they were the first in fragrance to tuck their perfumes into reusable, recyclable and biodegradable, pulp packaging.

With scentschool™ discovery kits, home fragrances and of course, the iconic eau de parfums, Floral Street’s mission is to bring fine fragrance to the modern woman.

The Goals

Floral Street wanted to place samples in ASOS to raise awareness of their fragrances. Floral Street were looking to target an 18-30-year-old female audience, to drive traffic to ASOS.com to purchase the product.

The Strategy

As their exclusive sampling partner, Relish facilitated a partnership between Floral Street and ASOS. Relish suggested the inclusion of ‘scan to shop the range on ASOS’ with a QR code, to encourage consumers to purchase the product on ASOS.com

10,000 samples of Floral Street Sweet Almond Blossom were placed in ASOS orders, to drive sales with these key consumers. These were delivered in an ASOS bag alongside the recipients purchased order, and supplied with an insert including the QR code, directing consumers to shop the range on ASOS.com.

The Outcome

Post sampling activation, the Floral Street Sweet Almond Blossom 10ml sales units increased by 29%, with the first week of activation showing the strongest uplift in sales. Post campaign, sales were increased by 101% for Floral Street Sweet Almond Blossom, compared to the two weeks pre-activation.