Aperol - Takeaway partners

In 2020 Relish facilitated a partnership between Aperol and takeaway delivery partners; placing 40,000 samples in and around the London/Manchester area. The sample box included 2x Aperol miniatures (50ml), 1x Fever Tree Soda (200ml) and 1x Mionetto Prosecco.

SIMPLE SAMPLE DELIVERY

This partnership involved over 300 restaurants who placed samples directly into orders, which were then delivered by takeaway delivery partners pre-Christmas and dispatched throughout December.

PERFECT TRIAL ENVIRONMENT

Encourages Aperol brand engagement and trial in the comfort of the consumers’ home when the customer is receptive and free from distraction.

TARGET TAKEAWAY PARTNER DEMOGRAPHIC

Young, urban, affluent, food and drink lovers.