Case study

Tequila Rose “Pay Day Perks”

Social Response


Total engagement actions


Sentiment Score

100% positive








Cold Drinks
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About Tequila Rose

The iconic Tequila Rose is the original strawberry cream liqueur, the first drink of its kind to pair cream with anything other than Irish whiskey.


The Goals

Tequila Rose wanted to engage in product sampling to raise brand awareness within their target audience. However, as an age restricted item, standard product sampling wasn’t possible..


The Strategy

Missguided typically hire their target audience so sampling within their offices, Tequila Rose were able to reach their audience directly.

300 samples delivered to Missguided HQ on a Friday and in time for Pay Day. Missguided Staff were encouraged to share their delight of receiving the samples on their social media to raise brand awareness.


The Outcome

With a 100% positive sentiment score, and social media stories and posts aplenty, Tequila Rose and Missguided really were the perfect partnership!

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