Case study

A new sweet and savoury product launch split between Ritz and Lu

Social Response

1,146

Positive Sentiment Score

98%

Reach

1,752,902


Channel

Sampling

 

Sectors

Gifts

 

Product

Sweets
Overview Icon

About Ritz-Lu

Cadbury’s and Ritz joined forced to create the ultimate sweet and savoury treat. Milk chocolate combined with 8 salted or sweet crackers for the most satisfying bite.

The Goals

When two iconic brands combine and create an NPD such as this, the main goal is to raise awareness of the product to encourage repeat purchase.

The Strategy

380,000 four chunk sample squares were sent to raise awareness and encourage trial of the new Ritz biscuit chocolate and Lu biscuit chocolate.

When looking to target fashion conscious women aged between 25 and 34 years old, ASOS was a match made in chocolate heaven!

The Outcome

A mammoth 98% of all responses from ASOS recipients were positive!

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