Case Studies - Cadbury Ritz/Lu

A new sweet and savoury product launch split between Ritz and Lu

Social Response

1,146

Positive Sentiment Score

98%

Reach

1,752,902


Channel

Sampling

 

Sectors

Gifts

 

Product

Sweets
Overview Icon

380,000 four chunk sample squares were sent to raise awareness and
encourage trial of the new Ritz biscuit chocolate and Lu biscuit chocolate.

Fashion conscious women aged between 25 and 34 years old

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