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Product sampling works because it’s built on a simple, undeniable truth: people love a surprise. But there’s more to it than that. When you put the right product in the right hands, in the comfort of their own homes, something powerful happens. It’s personal. It’s memorable. And it drives results. In fact, 91% of consumers say sampling is effective advertising, and 73% are more likely to purchase a full-size product after trying a sample. That’s not just awareness — that’s action.
At-home sampling lets your brand show up in real life — not in a pop-up, not at a trade stand — but right where people live. It meets consumers when they’re relaxed, focused, and ready to experience your product on their own terms.
At Relish, we know there’s no one-size-fits-all approach to sampling, and that’s exactly why we offer options. Whether you want to target specific audiences, scale fast, or add a tactile moment to your media mix, our at-home sampling channels are built to deliver.
Get your product sample into the hands of customers by placing it inside parcels from trusted retail partners.
Make your campaign go further by enabling customers to request samples based on placement in marketing.
Reach your audience in their favourite environment with direct mail samples and letterbox coupon delivery.
We’ve worked on sampling campaigns for some of the biggest UK brands in the last 13 years, including Malteasers, Clinique and Tanqueray. Our work delivers where it matters — in the hearts and minds of your audience.
In-home product sampling puts your brand where it matters most — directly into people’s hands, in the comfort of their own homes. It creates space for genuine engagement, with fewer distractions and more time to explore what makes your product great.
It’s also a cost-effective way to drive trial at scale. Whether you’re launching a new product or supporting an existing line, in-home sampling helps you get straight to your target audience. From parcel inserts to direct mail and digital activations, it’s flexible, measurable, and built to convert.
Sampling at home isn’t just engaging – it drives measurable results. Our campaigns are designed to:
Sampling raises brand awareness and increases purchase intent with customers.
From first impressions to virality, we help you introduce products in ways that get noticed.
We design campaigns tailored to your core audiences — the ones who matter most.
Create moments and deliver products people want to share both online and offline.
Use campaigns to gather valuable, GDPR-compliant insights for long-term growth.
“Relish are great at consistently providing new and cost effective routes to sample with online businesses for Craft and our clients, this speeds up our ability to make clear choices, without having to go round the houses with individual companies.”
Each of our clients receives their own Brand Ambassador at Relish to plan, execute, and report on your in-home sampling campaign to a T.
Our nationwide network include some of the UK’s biggest names, with retail partners and venues that you won’t be able to access anywhere else.
Our campaigns are built around insight and backed by results – driving trial, conversion, and lasting brand engagement.
In-home marketing is about reaching your audience where they’re most comfortable – at home. It includes strategies like product sampling, direct mail, and digital activations that deliver real experiences straight to the doorstep.
At-home sampling creates space for meaningful product interaction. It’s convenient, targeted, and highly engaging – helping you drive trial, brand recall, and conversion, all without the noise of a crowded retail environment.
Costs vary based on sample volume, channel, targeting, and creative requirements. We’ll work with you to shape a campaign that meets your goals and budget. Get in touch to start the conversation.
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
