Product sampling puts your brand directly into the hands of engaged consumers by delivering real product experiences in their daily lives. Whether through in-home trials, retail distribution, or experiential activations, this targeted approach builds awareness, trust, and purchase intent among the right audience.
At Relish, we don’t just sample products — we create lasting brand moments. Using our network of trusted partners, we match your brand with the best channels to maximise impact. Every campaign is built around your goals, driving trial, engagement, and conversion through highly targeted, cost-effective marketing.
Product sampling is effective as the recipient is not expecting an item which imminently improves mood, this creates a positive experience connected to your brand, builds trust, drives engagement, and fosters loyalty, all of which can lead to higher sales and increased brand visibility.
Ultimately, product sampling creates a low-risk, high-reward situation for customers, and that low-risk is easily translated into a reasonable purchase when they next see your item in store.
Get your product directly into your target audience’s hands in the comfort of their own homes, ready to use at their leisure.
Create an exciting, immersive experience with targeted OOH activations, wherever your target audience may be.
Put your brand directly into the hands of engaged consumers by strategically placing printed inserts into relevant customer orders, subscriptions, or publications. Whether it’s a discount, product announcement, or exclusive promotion, this targeted approach ensures your message reaches an audience already interested in complementary products or services.
Connect with more customers at their most receptive through strategically created, unforgettable experiential marketing events.
We’re here to design totally unique experiences, with vibrant, fully-briefed promotional staff, exclusive venues and partnerships that bring your product to life.
Bespoke product sampling allows your brand to create truly unique consumer experiences that resonate beyond traditional methods. Whether through curated subscription boxes, custom advent calendars, exclusive promotions, or one-off events, we tailor every campaign to match your brand’s vision and objectives.
“We appointed Relish to re-launch our insert and sampling programme in product despatches as their dedicated team and industry knowledge is second to none! Relish are always striving to bring in new business and we’ve been impressed with their Pro-activity”
Our print and fulfilment solutions can turn a simple package into a fantastic sales tool, providing high quality materials that not only protect the sample during transit, but can enhance the customer experience, with plenty of room for a call to action!
We can support with the implementation of our in-house consumer insights platform, Try.Love.Buy via Dynamic QR code on your artwork. We can gather qualitative and quantitative feedback from your sample recipients, providing invaluable data on your product.
We will support the distribution of your samples through our extensive network of trusted partners. Whether it’s through subscription boxes, in-package placements or brand to hand in the public, we guarantee timely and precise delivery to align with your marketing goals.
We have 13 years experience tailoring channels and tactics to exceed your goals. We step into your shoes, from matching you with the best retail partner available to providing analysis and recommendations.
We’ve worked with the UK’s biggest brands to launch the best sampling campaigns, such as meal subscription boxes, beauty and fashion e-commerce as well as experiential activations, we ensure your product reaches engaged consumers at the perfect time.
With a track record of success across a variety of high-growth industries, we deliver results that matter — whether it’s increasing brand awareness, driving sales, or expanding your customer base.
After pioneering the sample industry by placing samples into online orders, Relish set about broadening its tool kit to confidently place samples in all environments. We’re confident we will have a channel and plan, suitable for your campaigns needs.
A Relish campaign with our in-house platform ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly. We provide you with every bit of data you need to launch new products, gain market share or unlock new audiences.
We’ve helped some of the UK’s biggest brands across FMCG, beauty, fragrance and wellness get their products into customer’s homes and hands over the past decade. We’ve helped them find the right mix of sampling channels to exceed their campaign goals, from sales uplift to driving millions of impressions. And we want to help you do the same.
Your product is your most powerful sales tool, so getting it directly in the customers’ hands (and mouths) is vital.
With countless options available, getting customers to choose your beverage is more difficult than before.
Fragrance customers rarely buy blindly. A tiny tease of your product could result in a lifelong signature scent.
We create experiences that introduce your product to engaged consumers, inspiring healthier habits.
We build high-impact food sampling campaigns that put your product into hungry hands — driving trial and sales.
We connect your pet products with the right people (and paws) through creative sampling campaigns that get noticed.
Product sampling is a marketing strategy where businesses provide free samples of their products to potential customers to encourage them to try the product via different channels most suitable for the audience they are trying to reach.
A Relish campaign with our market-leading platform, Try.Love.Buy, ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly.
Product sampling will enable you to get genuine reviews and actionable insights to drive sales, boost brand awareness and customer advocacy.
We’ll always try to find a solution, but sectors such as gambling and tobacco are harder due to legislation.
Cost is dependent on product size, weight, ambient or frozen, and sample volume. Reach out to the team at Relish for a custom quote.
Through certain retailer channels, we can sample chilled food items. We can sample all perishables through experiential activations with fridges and freezers with your branding!
Yes, absolutely! Depending on how short, and sample volume, we can distribute your short-dated item in a safe and responsible manner.
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
