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Food sampling is one of the most powerful ways to turn curiosity into conversion — but success depends on more than just taste. It’s about timing, targeting, and making the right first impression.
At Relish, we craft food sampling campaigns that connect your product with the people most likely to love it. Whether it’s a bespoke sampling box, in-store activation, or digital sampling campaign, we match bold ideas with precision targeting. The result? Smarter sampling that builds brand affinity, fuels repeat purchase, and drives measurable growth.
Sweet, savoury, a healthy snack or an indulgent treat – we have 13 years’ experience and an activation in mind ready to hit your campaign goals and KPIs. Make your sample a part of your target audience’s weekly shop.
In a saturated market, drive purchase of your product by enabling your customers to try before they buy.
Gain positive brand sentiment with a surprise treat they weren’t expecting with food sampling!
Food sampling campaigns boost UGC creation, gathering authentic feedback, organically shared.
Get your food sample into your target audience’s hands to enjoy in the comfort of their own homes, utilising retailer distribution.
Gauge consumer feedback by brand to hand food sampling and see your customers enjoy your product in real time.
Target mass audiences through the newsstand, or get into subscription magazines through the subscribers doors.
Reach your target audience at prime time – be it commuter breakfasts, on-the-go snacks or afternoon energy boosters.
Widen reach through digital sampling, utilising social media, CRM emails, Gift With Purchase through our trusted retailers.
“We appointed Relish to re-launch our insert and sampling programme in product despatches as their dedicated team and industry knowledge is second to none! Relish are always striving to bring in new business and we’ve been impressed with their Pro-activity”
We partner with food brands to craft bespoke sampling and experiential campaigns, ensuring every element aligns with your objectives for maximum consumer impact.
Whether your item is ambient, chilled or frozen, we can support with the logistics of your food sample and ensure your product lands with recipients in perfect condition.
As experts in food sampling, with over 13 years of experience, we are well versed in partnering with meal subscription boxes, fashion retailers, beauty boxes (and many more channels) to execute food sampling campaigns that align with your goals and KPIs.
We can support with the implementation and tracking of a Dynamic QR code on your collateral, meaning we can monitor how people are engaging with your campaign in real-time and prove the effectiveness of food sampling.
Thorntons partnered with HelloFresh and Glossybox to launch a sampling campaign for their new chocolate product, Thorntons Pearls. With 236,700 samples distributed and over 1.1 million reached, the campaign used Try.Love.Buy to gather feedback and included in-pack vouchers to encourage purchase.
Results showed 97% of respondents were new to the product, 89% would likely buy it, and 84% had not heard of it before. The campaign boosted awareness, drove trial, and earned a strong NPS of 57.3. Positive feedback highlighted the taste, texture, and gift appeal of the product, confirming the campaign’s success.
At Relish, we’ve managed food sampling campaigns since our conception. In a crowded market, there’s no better way to showcase your product than having consumers try before they buy.
We’re proud to have esteemed relationships with partners across the UK that delight in product sampling. We can take care of the entire campaign from conception to delivery.
We’ll support your sampling strategy using our expertise in seasonality, customer insights, and retailer profiles.
Our print and fulfilment solutions protect your food sample in transit while enhancing the customer experience.
Distribute samples via trusted partners—through subscription boxes, in-package placements, or brand-to-hand.
We offer Try.Love.Buy, our in-house insights platform, via Dynamic QR codes to capture feedback and data.
Get unfiltered access to your customer’s opinions with our market-leading consumer insights platform, Try.Love.Buy. Select questions from pre-set topics and subject matters including NPD and brand awareness, and we gather qualitative and quantitative feedback from sample recipients for you to utilise for your marketing strategy and future campaigns.
Dependent on the product, your samples could go into meal subscription boxes, takeaway channels, fashion retailers, beauty boxes, magazines and so much more!
Through certain retailer channels, we can sample chilled food items. We can sample all perishables through experiential activations with fridges and freezers with your branding!
Cost is dependent on product size, weight, glass receptacle, age-gated, and sample volume. Reach out to the team at Relish for a custom quote.
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
