Beauty & Cosmetic Sampling
The beauty industry continues to grow exponentially, and strategic beauty & cosmetic sampling is playing a key role in how brands connect with consumers.
Boosting brand awareness with beauty sampling.
The beauty industry is worth billions, with curated skincare and cosmetics available for every skin type and concern. But with so much choice, how do you ensure your brand stays front of mind?
As online shopping overtakes in-store browsing, the traditional beauty counter experience is becoming a thing of the past. Whether you’re an up-and-coming brand or an established name, beauty and cosmetic sampling helps you get your products into the hands of the right people at the right time leaving a lasting impression.
Strategic sampling. Tangible results.
Mass sampling just doesn’t cut it in today’s booming beauty industry. Our cosmetic & beauty sampling solutions help beauty brands reach the right consumers with precision, driving real engagement and measurable results.
89% of sample recipients said they intended to buy the full-size product, driving real revenue.
Build buzz around your latest launch with targeted sampling campaigns, putting product directly into the hands of engaged consumers.
From photos to reviews, our sampling gets people talking, generating authentic and powerful UGC.
Relish’s beauty marketing solutions
From beauty boxes and retail partnerships to direct-to-consumer cosmetic sampling and experiential campaigns, Relish offers tailored beauty sampling solutions to get your product into the right hands and make it memorable.
Get your product added to online shopping orders, giving customers a delightful surprise when they open their parcel.
Create memorable experiences that engage your audience and build lasting connections with your brand through hands-on events.
Get noticed with eye-catching content that puts your brand front-and-centre through magazine and newspaper inserts.
Reach millions of potential customers with specialist digital sampling via social media channels and influencer networks.
Target specific courses like fashion or medicine and send samples at the right time in the academic year to support your campaign goals.
Reach people directly in their offices or gyms with sampling. Give people the chance to try your product seamlessly in their daily routine.
Bring your bespoke project to life, through curated subscription boxes, gift sets or even custom beauty advent calendars.
Put your beauty products directly into the consumers’ hands, driving trial through personalised direct mail sampling.
“We appointed Relish to re-launch our insert and sampling programme in product despatches as their dedicated team and industry knowledge is second to none! Relish are always striving to bring in new business and we’ve been impressed with their Pro-activity”
Why beauty brands choose Relish
We help beauty brands create customised product sampling and experiential marketing campaigns, aligning every step with their goals for maximum impact and results.
End-to-end fulfilment & logistics
With our expertise and facilities, we manage all your sample’s print and fulfilment needs, making Relish your go-to solution for seamless execution.
Strategic partnerships with trusted retailers
We create strong relationships with the relevant retailer distribution channel, ensuring your products reach the perfect audience while always keeping your KPIs and goals in mind.
Proven results
From our sampling audiences, we’ve seen impressive results: 74.5% of beauty sample recipients tried their sample immediately, 96% enjoyed it, and 53.98% hadn’t tried the sample before.
Facilitating Clinique’s new product launch via ASOS
Clinique wanted to distribute product samples for a new product launch under perhaps their most famous product line; Moisture Surge. Relish facilitated their product sampling campaign from start to finish, ensuring the samples were distributed in line with their launch date and to drive purchases on ASOS.com
82% of their recipients said they were likely or very likely to purchase the full-size product of the sample they received, but we went even further to ensure Clinique got real data and insights on consumer opinions of their brand.
An end-to-end cosmetic marketing service
With over 13 years of experience in beauty marketing, we manage every step of your campaign – from print and fulfilment to partnering with trusted names in subscription boxes, fashion, beauty, flower, and book retail, ensuring a smooth delivery every time.
Strategy & targeting
We’ll work closely with you to understand your ideal customer and marketing goals, using our experience to shape a sampling strategy that aligns with seasonality, retailer fit, and audience behaviour.
Distribution & delivery
We manage end-to-end logistics through our network of trusted partners, specialist printers, and retailer warehouses—ensuring every campaign runs smoothly, with accurate fulfilment, timely dispatch, and seamless delivery.
Creative & print
We offer high-quality print and packaging solutions that enhance your sample’s presentation. From impactful inserts to protective materials, everything is designed to support your message and elevate the customer experience.
Tracking & analysis
Try. Love. Buy. Consumer insights.
Our in-house insights platform, Try.Love.Buy, helps you go beyond impressions to understand what your customers actually think. We collect GDPR-compliant data, reviews, and real-time feedback directly from your target audience, giving you the clarity to optimise your product, messaging, and future marketing strategy. Whether you are launching something new or want to validate an existing product, Try.Love.Buy gives you the confidence to make informed decisions based on real-world reactions.
Boost your brand with effective sampling
Get in Touch Today.
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Latest insights
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
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