Halls of Residence Sampling
Get students sampling your product within the comfort of their home away from home.
Placing samples with student’s halls gives you unparalleled, impactful access to this purchase-primed audience. With in-home placement, students can naturally understand how your product can fit into their lives, creating genuine engagement and fostering brand loyalty.
Our team works to place you in to the right locations at the right time in universities across the UK to deliver maximum impact against your campaign goals. Whether it’s setting up flats for move-in weekend with your product, experiential marketing within communal areas or giving them a timely boost at key points of the year via “Hall Drops”, Relish helps you reach your student audience.
81%
Of students are likely to treat themselves to non-essential items
21%
More likely than the average UK consumer to treat themselves
2.4%
Of students are more likely to treat themselves now than 2021
Halls of Residence Sampling with Relish
With Relish, your sampling campaign can take place in many places to reach your target audience. This includes:
- Product placement in student’s kitchens or bedrooms
- Experiential marketing
- Hall Drops within term time
- Student welcome packs
- Digital advertising
- Letterbox product drops
We’ve reached millions of students for our clients across a variety of industries ranging from:
- Confectionery
- Beauty and grooming
- Drinks: Soft, energy and alcohol
- Health and wellbeing
Why Relish?
Hand-picked partners
We provide a list of suitable institutions and even select specific universities with the best facilities for your campaign.
Targeted activations
Reach students in their halls of residence, students unions, common rooms, sports grounds and more!
High-quality campaign analysis
We can execute experiential marketing to give your campaign an extra buzz!
How Halls of Residence Sampling works with Relish
Based on a briefing on your audience, campaign and goals, we provide the best time and method for reaching students in universities across the UK.
Once you’re happy, you can make one delivery of your product to our warehouse. We then take complete care of distribution logistics, to provide your samples to students in your chosen locations via the most effective sampling method or methods.
We then provide consumer feedback and sentiment on your products that have landed with students via our Consumer Insights platform.
We can also manage the entirety of a supporting sampling campaign alongside a digital partnership.
"PrettyLittleThing have worked with Relish for over 5 years now and they have more than delivered. The process of booking campaigns, to sign off and communications with our warehouse runs with efficiency and has been a great success; due to this we have seen positive responses from our customers on social media. Relish have taken the time to understand us a company and worked with professionalism to cater to our brand. We hope for many more great years working alongside Relish."
Our latest client successes
Digital sampling across all industries
We’ve helped top UK brands across FMCG, beauty, fragrance, and wellness craft digital campaigns that connect with consumers and exceed goals. Let’s do the same for you.
We create engaging digital campaigns that get products into consumers’ hands quickly, boosting trial and repeat purchases.
From new launches to brand refreshes, we get drinks into hands fast – and into minds through follow-up and feedback loops.
Convenient sample deliveries that let beauty fans experience your products from the comfort of their own home with ease.
Digital scent sampling programs that build anticipation and confidence in purchase through curated trial experiences.
We create sampling experiences that introduce your wellness product to engaged consumers, inspiring healthier habits and brand love.
We build high-impact food sampling campaigns that put your product into hungry hands — driving trial, brand love, and sales.
Related channels
Millions of young adults (and some more mature ones) are leaving home and embarking on university careers. This is a pivotal moment to reach them with your brand.
Give your customers day-to-day a boost with your product sample, whether they’re working hard or hardly working in the office or the gym.
Amplify your message through our retail partner’s customer communications, reaching them while they’re buying.
Reach students at home throughout the UK with Fresher's week move in set-ups, communal area experiences and hall drops throughout the year.
Partner with retailers to get your sample packed into your audience's next parcel. We partner you with the ideal retailer for your campaign needs.
Reach your target audience at home in a relaxed environment with direct mail sampling and letterbox coupon delivery with all the power of the Whistl Group.
Supercharge brand awareness and spark emotional responses through unforgettable, strategically curated events.