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With countless tempting options lined up in supermarkets, pubs and corner shops, getting your alcoholic or soft drink past your competitors and into the hands of target customers is more difficult than ever. While you could utilise many channels and tactics in your marketing strategy, there’s no better way to get potential customers’ attention than trying before they buy.
With Relish, you can partner with leading meal subscription boxes that showcase your product as that perfect accompaniment to a home-cooked meal, surprise and delight potential customers alongside their latest takeaway, or add a touch of glamour within the beauty box on their doorstep.
Get liquid on lips to boost sales, reach new audiences and drive brand awareness with beverage sampling.
Product sampling is a cost-effective way to drive trial of your product, and 73% of consumers reported an intent to purchase after tasting their sample.
Humans are typically brand loyal. Help your NPD become part of the weekly shop with sampling, by allowing consumers to trial before they buy.
User Generated Content means sharing authentic reviews to organically promote your product, often more influential that typical advertising.
Turn your drink your target customer’s new favourite tipple through sampling partners hand-picked by Relish to align with your campaign messaging and goals.
We place your beverage sample alongside high-interest purchases, reaching consumers when excitement – and dopamine – is high.
Spark emotion and engagement with memorable experiential campaigns that get your drink sampled right before your eyes.
Turn students into lifelong customers by sampling at a key moment – when they’re first making independent buying choices.
Boost visibility with digital sampling via social, CRM, and Gift With Purchase through trusted retailers that match your audience.
Reach your target audience at prime time and showcase how your product can fit effortlessly into their daily routine and habits.
Curated boxes, gift sets, advent calendars and exclusive promotions provide unique experiences for your target consumer.
Deliver refreshing drink samples straight to homes, perfect for sparking interest and building brand loyalty from first sip to last.
“We appointed Relish to re-launch our insert and sampling programme in product despatches as their dedicated team and industry knowledge is second to none! Relish are always striving to bring in new business and we’ve been impressed with their Pro-activity”
We help drink brands design tailored sampling and experiential campaigns, perfectly aligned with your goals to boost trial and build lasting consumer connections.
Whether your item is chilled, in glass, or age-gated, we can support with the logistics of your sample and ensure your product lands with the right recipients, through appropriate channels, in perfect condition.
With over 13 years of experience in drinks sampling, we are confident we can execute your campaign in the most effective manner to execute campaigns that align with your goals and KPIs.
We can support with the implementation of Try.Love.Buy to monitor how people are engaging with your campaign in real-time and prove the effectiveness of FMCG sampling.
In 2022, Relish facilitated a successful partnership between Tanqueray and handpicked food takeaway delivery partners aligned with their campaign goals. Tanqueray wanted to place samples with multiple carriers to encourage more product trials while testing the efficiency of product sampling as a marketing channel for their products.
We worked hard with Tanqueray to find takeaway partners that fit their target audience, enabling age verification at the door, a fundamental need for the campaign. Our carriers worked closely with Tanqueray to turn the campaign around quickly in time for summer. At the same time, Relish enabled the printing, fulfilment, and delivery of A6 leaflets to drive sales alongside the drinks samples.
Be it alcohol, CBD, fizzy, cans or glass bottles, we can reach your target audience in the most appropriate manner to enjoy in perfect conditions, at the perfect time.
We have a number of different options for alcohol sampling, ensuring your product only reaches the right target audience.
Our sampling campaigns for carbonated drinks can target the right demographics in the right setting – from festivals to retail.
We sample 18+ products appropriately through takeaway, student or office sampling, retailer distribution and experiential.
Reach the wellness lovers with a herbal tea, expectant mothers with decaf offerings or on-the-go commuters with a coffee sample.
Target health-focused shoppers, parents, or on-the-go consumers with juice and soft drink sampling marketing campaigns.
Hit the health-conscious market with gym sampling, meal boxes or experiential activations in hand-picked locations.
We will support the distribution of your samples through our extensive network of trusted partners. Whether it’s through subscription boxes, in-package placements or brand to hand in the public, we guarantee timely and precise delivery.
Our print and fulfilment solutions can turn a simple sample into a fantastic sales tool, providing high quality materials that not only protect the sample during transit, but can enhance the customer experience, with plenty of room for a call to action!
We can support with the implementation of our in-house consumer insights platform, Try.Love.Buy via Dynamic QR code on your artwork. We can gather qualitative and quantitative feedback from your sample recipients, providing invaluable data on your product.
Using our in-house data and insights mechanic, TryLoveBuy, we collect GDPR-compliant data and reviews directly from your target audience, so you get to know exactly what existing and potential customers are thinking and feeling about your product in the real world.
Takeaways, meal subscription boxes, beauty boxes, experiential activations and bespoke offerings.
Yes, absolutely! Depending on how short, and sample volume, we can distribute your short-dated item in a safe and responsible manner.
Cost is dependent on product size, weight, glass receptacle, age-gated, and sample volume. Reach out to the team at Relish for a custom quote.
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
