University & Student Sampling
Reach millions of young adults with your product and brand.
Student sampling is getting your product into the hands of a specific and somewhat niche market, at a pivotal and impressionable time of their lives.
Depending on your target audience, Relish can reach the best suited university audience for you – be it Sports, Fashion Design, Medicine, Music, Drama, the list goes on. Your samples will go directly to these Universities at any time during the academic year that best suits your campaign goals and KPIs.







81%
Of students are likely to treat themselves to non-essential items
21%
More likely than the average UK consumer to treat themseleves
2.4%
Of students are more likely to treat themselves now than 2021
Student Sampling with Relish
Some students may only enjoy certain brands during their time at Uni, whilst others will embark upon a lifetime of brand loyalty during this pivotal time in life. Either way, university product sampling can reach students in a number of ways: at their halls of residence, in their dorms or their student unions. Product samples for students is a great way to build their brand loyalty and convert them in to a lifelong customer.
We’ve helped some of the UK’s reach students with their products across:
- Sweet and savoury treats
- Hot drinks sachets
- Beauty and skincare
- Fragrance
- Soft drinks
Why Relish?
Hand-picked partners
We provide a list of suitable institutions and even select specific universities with the best facilities for your campaign.
Targeted activations
Reach students in their halls of residence, students unions, common rooms, sports grounds and more!
Create real experiences
We can execute experiential marketing to give your campaign an extra buzz!
How Student Sampling works with Relish
From conception to activation, we’re here every step of the way. We will secure the best University locations for your sampling campaign, support with deliveries of your samples to the campuses and even manage an experiential activation at Universities to give your campaign an extra buzz!
"PrettyLittleThing have worked with Relish for over 5 years now and they have more than delivered. The process of booking campaigns, to sign off and communications with our warehouse runs with efficiency and has been a great success; due to this we have seen positive responses from our customers on social media. Relish have taken the time to understand us a company and worked with professionalism to cater to our brand. We hope for many more great years working alongside Relish."
Check out our latest successes
Make your brand part of student life
We connect brands with student audiences through smart, relevant sampling at universities across the UK. From fresher fairs to halls and libraries, we place your product in the hands of students – when it counts.
We will get your snacks, cupboard staples and on-the-go essentials into kitchens, study sessions and late-night cramming.
From energy drinks to pre-night-out samples, we will ensure we deliver your product at high-impact student moments.
From skincare to cosmetics, we will create beauty sampling moments that feel personal and relevant to student life.
We create experiences that introduce your wellness product to engaged consumers, inspiring healthier habits and brand love.
We connect your pet products with the right people (and paws) through creative sampling campaigns that get noticed.
Related channels
Millions of young adults (and some more mature ones) are leaving home and embarking on university careers. This is a pivotal moment to reach them with your brand.
Give your customers day-to-day a boost with your product sample, whether they’re working hard or hardly working in the office or the gym.
Amplify your message through our retail partner’s customer communications, reaching them while they’re buying.
Reach students at home throughout the UK with Fresher's week move in set-ups, communal area experiences and hall drops throughout the year.
Partner with retailers to get your sample packed into your audience's next parcel. We partner you with the ideal retailer for your campaign needs.
Reach your target audience at home in a relaxed environment with direct mail sampling and letterbox coupon delivery with all the power of the Whistl Group.
Supercharge brand awareness and spark emotional responses through unforgettable, strategically curated events.