Retailer Product Sample Distribution
What’s the surest route of getting your product into customer’s hearts? Through the online retailers they already buy from.
Product sampling via Retailer Distribution is simply adding your sample to an online purchase that has already been made. Your chosen retail partner will add your sample to the order they are packing, to surprise and delight the recipient when opening. Retailer Distribution is a low-cost route to an engaged and loyal audience.
At Relish, we use our relationships with trusted brands to gain you access to new markets and, ultimately, new potential customers. We create strategic partnerships for advertisers with the relevant retailer distribution channel, always with your KPIs and goals at the front of mind.
74%
Of FMCG samples reached new audiences
89%
Of recipients enjoyed the alcohol sample they received
98%
Of recipients enjoyed their fragrance sample
Retailer Distribution with Relish
At Relish, we’re proud to have esteemed relationships with many retail partners across the UK that delight in product sampling.
From meal subscription boxes, fashion, retail and flower delivery services, to takeaway, book retailers and beauty retail, we have a partner perfect for you.
We’ve worked with brands across:
- Fragrance
- Cosmetics and skincare
- Sweet and savoury snacks
- Alcohol and soft drinks
- Supplements
Why Relish?
Get closer to your customer’s voice
Using our consumer insights mechanic, we collect data and reviews directly from samplers, so you get to know exactly what potential customers think and feel about your product.
A team with over 11 years experience
We are well-versed in executing product sampling campaigns that align with your goals and KPIs.
Print and fulfilment management baked in
Be it allergens, glass packaging or fragile goods, we’ll make sure your sample reaches the recipient in perfect condition.
How retail distribution works with Relish
From campaign consultancy and audience matching, securing your perfect retailer partner, negotiating the most cost-effective campaign, transit and logistical testing of your samples, print and fulfilment of packaging or additional collateral to boost your campaign, all the way through to activation and post-campaign analysis reporting.
Rest assured, your dedicated Relish campaign team will be there for you, every step of the way.
"Working with the team at Relish was a great experience! They provided us with easy and effective solutions to drive trial of Mike's Hard Seltzer through relevant channels based on our key objectives. We were able to reach our target audience with a message that resonated directly with their values and lifestyle so we could turn them into future loyal consumers."
Check out our latest successes
Tailored sampling for every industry
We align your product with the right retail partner – ensuring it reaches engaged, relevant audiences at just the right moment.
Get snacks and essentials straight into homes – driving trial, loyalty and repurchase.
From hydration to celebration, we sample drinks to be enjoyed and remembered.
Beauty samples land in the hands of shoppers already in a discovery mindset.
We create experiences that introduce your wellness product to engaged consumers.
Fragrance comes to life at home. We will help you turn trials into confident purchases.
We build food sampling campaigns that put your product into hungry customer hands.
We connect your pet products with the right people (and paws) through creative sampling campaigns that get noticed.
Related channels
Millions of young adults (and some more mature ones) are leaving home and embarking on university careers. This is a pivotal moment to reach them with your brand.
Give your customers day-to-day a boost with your product sample, whether they’re working hard or hardly working in the office or the gym.
Amplify your message through our retail partner’s customer communications, reaching them while they’re buying.
Reach students at home throughout the UK with Fresher's week move in set-ups, communal area experiences and hall drops throughout the year.
Partner with retailers to get your sample packed into your audience's next parcel. We partner you with the ideal retailer for your campaign needs.
Reach your target audience at home in a relaxed environment with direct mail sampling and letterbox coupon delivery with all the power of the Whistl Group.
Supercharge brand awareness and spark emotional responses through unforgettable, strategically curated events.