Insert Marketing
Inspire, educate and convert new customers with cost-effective inserts.
Engage the right audience with insert marketing
Do you have a service-based product, or an item you cannot sample? We can still reach your target audience in a cost-effective way. Insert marketing puts your brand directly into the hands of engaged consumers by strategically placing printed inserts into relevant customer orders, subscriptions, or publications. Whether it’s a discount, product announcement, or exclusive promotion, this targeted approach ensures your message reaches an audience already interested in complementary products or services.
At Relish, we don’t just place inserts — we create meaningful connections. Using our network of trusted retail and media partners, we align your brand with the right distribution channels to maximise impact. Every campaign is built around your goals, driving awareness, engagement, and conversion through highly targeted, cost-effective marketing.
Why does insert marketing work?
Even in a digital-first world, the tactile nature of print leaves a lasting impression — especially when it’s highly targeted and aligned with a brand’s message.
Inserts provide a direct, engaging way to reach consumers, whether through exclusive offers, product samples, or standout creative that captures attention. With brands increasingly valuing personalised print experiences, inserts cut through digital noise, driving stronger engagement and response rates.
Insert marketing channels
Retailer Parcels
We have an abundance of retailers to choose from to receive your insert in the comfort of their own home, with a laptop at the ready to investigate your offer!
Subscription Boxes
Magazines & Newspapers
An abundance of opportunities to cater to all hobbies and interests, get your insert into the hands of your target audience.
An end-to-end insert marketing service
We’re proud to have esteemed relationships with partners across the UK that delight in insert advertising. From subscription boxes, fashion, flower, beauty and book retail, we have a partner perfect for you, and can take care of the entire campaign from conception to delivery.
Strategy & Targeting
We will support you with your strategy and targeting, by utilising our experience to analyse seasonality, your customer profile and our retailer profiles to conduct the best insert campaign possible.
Creative & Print
We have an in-house print team on hand to support with the creation and delivery of your inserts. We only use recyclable, FSC and PEFC approved paper to ensure all of our campaigns are as sustainable as they are effective.
Distribution & Delivery
We ensure seamless distribution of your inserts through our extensive network of trusted partners. Whether it’s through direct mail, subscription boxes, or in-package placements, we guarantee timely and precise delivery to align with your marketing goals.
Tracking & Analysis
We can support with the implementation and tracking of a Dynamic QR code on your artwork, meaning we can monitor how people are engaging with your campaign in real-time. We can track when and how often your code is scanned, providing invaluable data on consumer interaction.
Why choose Relish for insert marketing?
Expertise in high-impact industries
We have 13 years experience tailoring channels and tactics to exceed your goals. We step into your shoes, from matching you with the best retail partner available to providing analysis and recommendations.
Strategic partnerships
with trusted retailers
We’ve worked with some of the UK’s biggest brands to launch the best insert campaigns, including exclusive relationships with ASOS, PrettyLittleThing, and GlossyBox.
Proven results for leading consumer brands
With a track record of success across a variety of high-growth industries, we deliver results that matter — whether it’s increasing brand awareness, driving sales, or expanding your customer base.
"Tails.com appointed Relish (part of the Whistl group) to supercharge its national, regional and local insert media plan. Not only has Relish provided very competitive rates, but the biggest benefit to Tails.com has been Relish’s exclusive titles and prime inventory that our previous media agency could not offer.
"Working with Relish and Whistl Doordrop Media across Tails.com’s Inserts and Doordrop programmes has made these channels far more efficient and easier to plan and buy. Having one supplier who can offer all these services enables Tails.com to build a much stronger print media strategy."
Our latest client successes
Try. Love. Buy. Consumer insights.
A Relish campaign with our in-house platform ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly. We provide you with every bit of data you need to launch new products, gain market share or unlock new audiences.
Tailored sampling & marketing solutions for your sector
We’ve worked with some of the UK’s biggest brands to launch the best inserts and experiential marketing campaigns. Our team use their experience to tailor channels and tactics to meet your campaign goals.
Boost brand awareness, share your new product with the world and increase sales with an FMCG insert campaign.
With so many tempting choices around, keep your beverage top-of-mind with a well-placed promotional insert.
Stay front-of-mind in a billion-dollar industry full of options – perfect for colour cosmetics.
You can’t smell an insert (unless using scent seals!), so focus on key gifting seasons with a promotional insert.
Tempt tastebuds and stay top-of-mind at mealtimes with a perfectly timed food insert campaign.
We connect your pet products with the right people (and paws) through creative sampling campaigns that get noticed.
Make Inserts
Work for Your Brand.
Get in touch today.
Insert marketing FAQs
Inserts, Leaflets, Flyers, TPI – one of marketing’s most traditional forms of advertising. Simply put, they are pieces of paper with artwork printed on them and placed into customer communications that don’t require PII (personally identifiable information.)
With a QR code, a redemption code, a redeemable coupon – the options are endless. Contact us to find out more about your options!
Subject to approval, inserts can be placed in online orders, magazines, newspapers, and even to hand in public in your location of choice.
Inserts can work for all brands, but may be best for a service based product that you cannot sample. Even if you can, it’s a cost effective avenue for widespread advertisement of your offering.
Depending on your channel of choice, insert campaigns can cost anywhere between £25-£200CPT (not inclusive of print.)
Latest insights
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
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