In Store Sampling
Hit them in their retail happy place with your sample dropped into their bag at the till.
In-store sampling allows us to find the best brick-and-mortar retailer to share your product samples in order to reach your target audience. Depending on the store, the sample will be dropped into the customers bag post-purchase, or even have a brand to hand sampling space in store!
We’ll find your brand’s perfect retail partner and arrange everything to ensure your sample is included with each customer’s purchase: a gift to be unwrapped when they get home (or even enjoyed on the journey!) Leave a lasting impression using in store advertising and product sampling.
74%
Of people who received a free sample said their opinion of the brand would increase
75%
Of people are more likely to buy the full product after receiving a free sample
91%
Of people think that sampling is an effective form of advertising for a brand
In-store sampling with Relish
From initial consultancy, the team at Relish will lead the way with your in store sampling activation. Whether you want to simply surprise and delight the customer with adding sample to bags at checkout, or go all out with an experiential activation in-store to encourage immediate purchase, we have the expertise, staff, and retail partners to execute your in store sampling campaign.
Relish have experience with in store sampling in various industries:
- Sweet and savoury treats
- Hot drinks sachets
- Beauty and skincare
- Fragrance
- Soft drinks
Why Relish?
Tailored targeting
Based on your target audience and sample, Relish provides a list of only the most suitable retail partners for you to choose from.
Enhanced experiences
We have the facilities to execute experiential, brand-to-hand campaigns in store for a bigger buzz.
Worry about less
We manage print and fulfilment of supporting marketing collateral to further encourage your lucky samplers to becoming your customers.
How in-store sampling works with Relish
From day one you get a dedicated member of the Relish campaign team to manage your in-store sampling campaign.
They source the best match brick-and-mortar retailer from our exclusive list, to share your product samples to reach your target audience.
Once you’ve chosen your retail partner, we also manage the delivery of your samples to warehouses and stores. We support print and fulfilment of supporting marketing collateral so your lucky recipients can learn everything they need to know about your product and brand when they take you home.
Check out our latest successes
In store sampling for your industry
Over the last decade, we’ve helped the UK’s leading brands bring their products directly to consumers through impactful in-store sampling campaigns. Whether you’re launching something new or boosting awareness for a hero product, we turn everyday retail spaces into brand experiences that convert.
We turn everyday store visits into hands-on product trials that drive instant customer decisions and long-term loyalty.
From chilled tastings to live activations, we help your drinks stand out and stay top-of-mind in a competitive marketplace.
In-store sampling is your chance to turn a browser into a buyer. We create tactile, personal beauty experiences that connect.
We create experiences that introduce your wellness product to engaged consumers, inspiring healthier habits and brand love.
We build high-impact food sampling campaigns that put your product into hungry hands — driving trial, brand love, and sales.
We connect your pet products with the right people (and paws) through creative sampling campaigns that get noticed.
Related channels
Millions of young adults (and some more mature ones) are leaving home and embarking on university careers. This is a pivotal moment to reach them with your brand.
Give your customers day-to-day a boost with your product sample, whether they’re working hard or hardly working in the office or the gym.
Amplify your message through our retail partner’s customer communications, reaching them while they’re buying.
Reach students at home throughout the UK with Fresher's week move in set-ups, communal area experiences and hall drops throughout the year.
Partner with retailers to get your sample packed into your audience's next parcel. We partner you with the ideal retailer for your campaign needs.
Reach your target audience at home in a relaxed environment with direct mail sampling and letterbox coupon delivery with all the power of the Whistl Group.
Supercharge brand awareness and spark emotional responses through unforgettable, strategically curated events.