The CPG market is broad and constantly changing—spanning everything from snacks and drinks to everyday household items. With shelves, both in-store and online, overflowing with choices, standing out is harder than ever. So how do you ensure your product doesn’t just catch a consumer’s eye, but stays top of mind?
As foot traffic in stores declines and online competition grows fiercer, depending on shelf placement or spontaneous buys won’t cut it. That’s where CPG sampling comes in. It’s a direct, impactful way to get your product into the hands—and homes—of the right customers, creating meaningful first experiences that build long-term brand loyalty.
Your product is your strongest sales asset—getting it into the hands of potential customers is essential, but not always easy.
Utilising our partners' customer demographics, we can help you reach gaps you cannot through traditional marketing.
CPG fulfillment ensures your products reach customers quickly and reliably, turning demand into sales and keeping your brand front of mind.
Humans are creatures of habit with firm CPG favourites, get your NPD into the hands of your target audience and convert your product into a lifelong purchase.
Sampling inspires valuable user-generated content, as customers share genuine reviews and experiences that naturally promote your product.
Whatever your CPG product, Relish has a suitable channel to activate your perfect sampling campaign.
Place your CPG sample into a retailer parcel aligned with your target audience. Your recipient will open the sample when purchase dopamine is high!
Watch your target audience trial your product in front of your eyes with a memorable sampling event.
Showcase your everyday essentials through in-store sampling, sparking trial and purchase right at the point of decision.
Reach broad audiences at the newsstand or go direct-to-home by placing promotional inserts in subscription magazines delivered to subscribers' doors.
Expand your reach with digital sampling—leveraging social media, CRM emails, and Gift With Purchase campaigns through our trusted retail partners.
University is often the first time young adults shop for themselves—making it an ideal moment for CPG sampling to spark lasting brand loyalty.
Connect with your target audience at key moments — whether it’s commuter breakfasts, items to use on the go, or a cleaning product to take home to trial.
Create curated boxes, gift sets, custom advent calendars, and exclusive promotions designed for your target consumers.
Deliver your CPG samples straight to consumers’ doors, making it easy for them to try your product at their leisure.
"I have continuously been impressed with the quality of the service that Relish provides, their passion and resourcefulness. Having worked for two years on a novel project with them, I can sincerely say they deliver the best ROI of any other agency I have worked with. The results speak for themselves: they have halved my customer acquisition costs in one year and thus doubled the efficiency of my campaigns – a true hidden gem!
We support CPG brands in creating bespoke sampling and experiential marketing campaigns that drive engagement and deliver real business results.
Whether your item is ambient, age-gated, or HAZMAT, we can support with the logistics of your CPG sample and ensure your product lands with recipients in perfect condition.
As experts in food sampling, with over 13 years of experience, we are well versed in partnering with meal subscription boxes, fashion retailers, beauty boxes (and many more channels) to execute food sampling campaigns that align with your goals and KPIs.
We can support with the implementation and tracking of a Dynamic QR code on your collateral, meaning we can monitor how people are engaging with your campaign in real-time and prove the effectiveness of CPG sampling.
Relish distributed 110,000 Yorkshire Tea Decaf sample packs via multiple book retailers, Face the Future, an online beauty e-commerce retailer, and Mindful Chef. The campaign generated great reach and positive sentiment.
Far beyond food and drink, CPG products are those that you consider “everyday essentials” you find in supermarkets.
Delight your target audience with unexpected treats across a variety of retailers, channels, and platforms - creating memorable experiences that encourage future purchases.
Whether it’s alcohol, CBD, sparkling drinks, cans, or glass bottles, we connect your product with your target audience in the ideal setting for the best experience.
The beauty industry is worth billions, with toiletries as a key segment. In this crowded market, it’s essential to stay top of mind and become the preferred brand for your customers.
As CleanTok and lifestyle influencers continue to rise, product sampling lets you tap into this trend and connect with the ideal audience to drive customer conversions.
We’re proud to have esteemed relationships with 40+ partners that delight in product sampling. From subscription boxes, fashion, beauty, unis and experiential channels, we have a partner perfect for you, and take care of the campaign from conception to delivery.
We’ll refine your strategy and targeting by analysing seasonality, customer profiles, and retailer insights.
Turn your sample into a compelling sales asset with durable, premium packaging that enhances the overall experience.
We’ll deliver your samples through trusted partners, ensuring timely and targeted distribution to achieve your campaign objectives.
We’ll deploy our Try.Love.Buy insights platform using dynamic QR codes to gather valuable customer feedback.
Try. Love. Buy. is our in-house insights platform that helps you get honest, real-time feedback from the people who try your samples. From opinions on the scent or feel, to how likely they are to purchase, you’ll receive valuable, GDPR-compliant data that shows exactly what’s landing well — and what’s not. Whether you’re launching a new household product or exploring a new audience, these insights give you the confidence to make smarter, faster decisions.
Take a look at how we’ve helped brands and retailers create standout sampling campaigns that delivered real results — from boosting awareness to driving sales and winning loyal customers.
Product sampling is a marketing strategy where businesses provide free samples of their products to potential customers to encourage them to try the product via different channels most suitable for the audience they are trying to reach.
A Relish campaign with our market-leading platform, Try.Love.Buy, ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly. Visit our consumer insights page for more information.
We have a wealth of options for CPG sampling; fashion e-retailers, meal subscription boxes, universities, offices, gyms and many more!
Yes, absolutely! Depending on how short, and sample volume, we can distribute your short-dated item in a safe and responsible manner.
Cost is dependent on product size, weight, age-gated, ambient or frozen, and sample volume. Reach out to the team at Relish for a custom quote.
HFSS legislation will not affect CPG sampling. You can still hand out samples in stores, at events, or send them through the post.
We’ve worked with some of the UK’s biggest brands to launch the best product sampling and experiential marketing campaigns. Our team use their experience to tailor channels and tactics to meet your campaign goals.
Want customers to buy? Let them taste it first — nothing convinces faster than proof they can actually savour.
Surprise and delight customers with a free taster and remind them why your drink is the go-to tipple.
Fragrance customers rarely buy blindly. A tiny tease of your product could results in a lifelong signature scent.
Beauty is a billion-pound industry. Make your product a fan favourite when there’s simply too much to choose from.
We create experiences that introduce your product to engaged customers, inspiring healthier habits.
We build food sampling campaigns that put your product into hungry hands – driving trial, brand love, and sales.
Get the latest scoop on product sampling trends, strategies, and industry insights to stay ahead of the curve.
