As a pet-loving nation, the pet care industry is unsurprisingly a saturated market – and with many fussy pets about, it can be risky to spend our hard-earned cash to trial new products. Traditional product sampling can prove difficult, as it’s harder to segment to homes that definitely have a pet – but, at Relish, we have a plethora of sampling methods to get your product into your target audience’s hands – be it treats, food, supplements or toys!
Pet product sampling turns curiosity into measurable growth – from driving purchase intent to sparking social buzz, creating moments that owners remember and results your brand can track.
Turn curiosity into conversion by letting pets try before owners buy — the most authentic product test there is.
NPD and product launches thrive on excitement – sampling turns curiosity into loyalty by letting pets (and owners) fall in love with your new product from day one.
Pet campaigns are perfect for UGC creation, with pet influencers and pet pages gathering millions of followers. Gain authentic feedback, organically shared.
From in-person experiences to digital activations, we design sampling campaigns that meet pet owners where they are – engaging, educating, and inspiring them to choose your brand.
Create interactive experiences that connect pets and owners with your products — driving real-time taste tests, education, and lasting customer loyalty.
Utilise cost-effective insert marketing via magazines and newspapers to promote your product far and wide.
Amplify your sampling campaign or boost awareness by utilising our retailer partners’ social media, CRM and overall customer communications.
Curated gift boxes, custom advent calendars, or one-off events, we can create a bespoke campaign to match your brand’s vision and objectives.
"Tails.com appointed Relish (part of the Whistl group) to supercharge its national, regional and local insert media plan. Not only has Relish provided very competitive rates, but the biggest benefit to Tails.com has been Relish’s exclusive titles and prime inventory that our previous media agency could not offer.
Working with Relish and Whistl Doordrop Media across Tails.com’s Inserts and Doordrop programmes has made these channels far more efficient and easier to plan and buy. Having one supplier who can offer all these services enables Tails.com to build a much stronger print media strategy."
Pet brands trust Relish to deliver more than samples – we create seamless, measurable campaigns backed by trusted retail partnerships, smart logistics, and results that prove lasting impact.
We can support with the logistics of your sample and ensure your product lands with the right recipients, through appropriate channels, in perfect condition.
With over 13 years of experience in product sampling, we are confident we can execute your campaign in the most effective manner to align with your goals and KPIs.
We can manage the implementation of Try.Love.Buy to monitor how people are engaging with your campaign in real-time and prove the effectiveness of pet care sampling.
We’re here for you, every step of the way.
We analyse seasonality, customer profiles and prime locations to ensure your sample reaches the perfect paws.
Transform your sample into a powerful sales tool with pet-safe packaging, engaging materials, and clear information.
We manage logistics end-to-end, ensuring every detail is flawlessly planned and delivered.
Utilise our consumer insights platform by adding a dynamic QR code to your collateral to gain invaluable feedback.
Try. Love. Buy. is our in-house insights platform that helps you get honest, real-time feedback from the pet parents who receive your samples. From product feedback to how likely they are to purchase, you’ll receive valuable, GDPR-compliant data that shows exactly what’s landing well — and what’s not. These insights give you the confidence to make smarter, faster decisions.
Take a look at how we’ve helped brands and retailers create standout sampling campaigns that delivered real results — from boosting awareness to driving sales and winning loyal customers.
Product sampling is a marketing strategy where businesses provide free samples of their products to potential customers to encourage them to try the product via different channels most suitable for the audience they are trying to reach
A Relish campaign with our market-leading platform, Try.Love.Buy, ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly. Visit our consumer insights page for more information.
We’d recommend experiential sampling, create an events that sparks connection with pets (and their parents), raise awareness, and witness the pets interaction in real life!
Cost is dependent on product size, weight, and sample volume. Reach out to the team at Relish for a custom quote.
For maximum accuracy and reach, we recommend experiential sampling for pet products.
We analyse seasonality, your target audience profiles and prime locations to ensure your sample reaches the perfect paws.
We’ve worked with some of the UK’s biggest brands to launch the best product sampling and experiential marketing campaigns. Our team use their experience to tailor channels and tactics to meet your campaign goals.
Want customers to buy? Let them taste it first — nothing convinces faster than proof they can actually savour.
Surprise and delight customers with a free taster and remind them why your drink is the go-to tipple.
Fragrance customers rarely buy blindly. A tiny tease of your product could results in a lifelong signature scent.
Beauty is a billion-pound industry. Make your product a fan favourite when there’s simply too much to choose from.
We create experiences that introduce your product to engaged customers, inspiring healthier habits.
We build food sampling campaigns that put your product into hungry hands – driving trial, brand love, and sales.
Get the latest scoop on product sampling trends, strategies, and industry insights to stay ahead of the curve.
