Sampling is a powerful tool for health, nutrition, and wellness brands – helping consumers discover the benefits behind every supplement, shake, or CBD drop. But success comes from more than just handing out products. It’s about relevance, timing, and trust.
At Relish, we design wellness sampling campaigns that connect your brand with health-conscious consumers at the right moment. From curated trial kits to influencer-led activations, we blend smart targeting with standout creative. The result? Confident first impressions, loyal customers, and real business impact.
Put your product in the spotlight with sampling campaigns that reach the right audience and deliver meaningful feedback. We help you get your brand noticed, loved, and remembered.
Your target audience can try your product and find more information and the direct path to purchase with collateral attached to your sample.
Sampling can allow you to execute the most effective form of advertising (real trial) and stand out against a crowded market of competitor launches.
Reviews, social posts, and media directly from customers provide irrefutable proof of your product, that is guaranteed to validate your brand’s credibility.
Reach your target audience in the comfort of their own home. Retailer Distribution is a low-cost route to an engaged audience.
Show your target audience how your product can fit seamlessly into their day with sampling across businesses and gym chains.
Connect with your audience through creating a memorable experience, curated to promote, educate and encourage trial.
Get your brand directly into the hands of engaged consumers by strategically placing printed inserts into relevant customer orders.
Maximise your sampling campaign, or simply go digital only – utilising social media, CRM emails, or Gift With Purchase.
University sampling allows you to get into the hands of a niche audience at a pivotal and impressionable time of their lives.
Curated subscription boxes, custom advent calendars, exclusive promotions, or one-off events.
Provide wellness product samples via direct mail, inspiring healthy habits by reaching consumers where they live and unwind.
“We appointed Relish to re-launch our insert and sampling programme in product despatches as their dedicated team and industry knowledge is second to none! Relish are always striving to bring in new business and we’ve been impressed with their Pro-activity”
At Relish, we work with each client to design and implement product sampling campaigns using a tailored blend of channels. Our experts are here to do what we’ve learned is best to meet your campaign goals across planning, targeting, creative development, production, packaging and fulfilment.
Yorkshire Tea partnered with Relish to raise awareness of their Great Taste award-winning decaf tea through a targeted sampling campaign. Distributing 110,000 samples across partners like Mindful Chef, Face the Future, and book retailers, the campaign reached over 800,000 people. The strategy focused on aligning with moments of relaxation and self-care, ideal for a decaf tea experience.
The response was overwhelmingly positive, with recipients appreciating the thoughtful surprise and many expressing intent to recommend the product. By tapping into wellness-focused audiences, Yorkshire Tea successfully connected with consumers seeking a cosy, caffeine-free brew.
We can utilise age gating to ensure any CBD supplements only reach an 18+ audience, and utilise product sampling to provide an educational piece and increase brand awareness on your product, reaching a health-concious audience.
With a wealth of retailers aligned with wellness and nutrition, sampling can showcase your product as the perfect accompaniment to a home-cooked meal, kickstart their morning with office sampling, or tap into the wellness advocates by appearing in a beauty bo, all delivered to your target audiences doorstep.
From campaign consultancy and audience matching, securing your perfect retailer partner, negotiating the most cost-effective campaign, transit and logistical testing of your samples, print and fulfilment of packaging or additional collateral to boost your campaign, all the way through to activation and post-campaign analysis reporting.
Rest assured, your dedicated Relish campaign team will be there for you, every step of the way.
We use our expertise in seasonality, customer insights, and retailer profiles to optimise targeting and ensure campaigns reach the right audience.
Our expert in-house print team creates and delivers inserts using only recyclable, FSC and PEFC-approved paper.
We ensure seamless, timely distribution via direct mail, subscription boxes or in-package placements through our trusted partners.
We support Dynamic QR code setup and tracking, giving real-time insights into scan frequency and consumer engagement.
We own and run our white-labelled brand, creating a recognisable and trusted consumer portal to run impartial surveys and boost response rates. We anonymise and aggregate customer opinion data across all major FMCG categories, meaning we can benchmark your campaign, product and brand against your competitors more accurately than anyone else.
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
