Sampling remains one of the most powerful tools in fragrance marketing — but it’s only effective when done with strategy, scale, and precision.
At Relish, we create fragrance sampling campaigns that go beyond basic distribution. By combining creativity with data-driven targeting, we ensure your scent reaches the right audience at the right time, through the right channel.
Whether it’s tactile experiences in retail packaging, peel-and-try inserts in glossy publications, or digital sampling campaigns delivered through social media, our focus is always on conversion. Every detail — from sample format to fulfilment and follow-up — is built around creating memorable experiences that drive trial and purchase.
Put your fragrance in the spotlight with sampling campaigns that reach the right audience and deliver meaningful feedback. We help you get your scent noticed, loved, and remembered.
Drive purchases by letting customers experience your fragrance firsthand, turning potential interest into action.
Make your next launch count. With targeted sampling, you can get your product into the hands of those who matter most.
At Relish, we help with fragrance sampling through a range of creative channels – from direct-to-consumer via e-commerce, to more out-of-the-box experiences like curated subscription boxes and immersive sampling events.
Get your fragrance samples directly into customers’ hands by including them in online retail orders, when mood is already high.
Feature your fragrance in subscription boxes that land in the homes of engaged, beauty-loving consumers. It’s targeted, & exciting.
Bring your fragrance to life with fun, interactive events that spark interest, create connections, and leave a lasting impression.
Put your fragrance directly into the hands of readers with scent samples, ideal for powerful, wide-reaching campaigns.
Reach thousands of potential customers by using digital sampling on social media, getting your fragrance noticed.
Help people discover and fall in love with your scent through tailored sampling that fits your brand and reaches the right audience.
Introduce your signature scents with elegant direct mail samples, letting customers experience your fragrance privately.
“We appointed Relish to re-launch our insert and sampling programme in product despatches as their dedicated team and industry knowledge is second to none! Relish are always striving to bring in new business and we’ve been impressed with their Pro-activity”
With over 11 years’ experience in fragrance sampling, Relish knows how to get your scent into the right hands. We handle everything from sample creation to collecting genuine customer feedback, ensuring your campaign connects and delivers real results.
We partner with trusted UK retailers across subscription boxes, beauty, fashion, and more, managing your fragrance sampling campaign seamlessly from start to finish.
Working with top UK brands, we connect your fragrance to engaged consumers through beauty, fashion, and experiential channels – delivering your product at just the right moment.
With a strong track record across fast-growing industries, we deliver real results – whether that’s boosting brand awareness, driving sales, or growing your loyal customer base.
Tommy Hilfiger was looking to drive awareness and sales of their new product on ASOS.com. Relish facilitated their partnership to ensure the new fragrance reached the hands of potential customers safely, securely and undamaged. With this, the fragrance sampling campaign resulted in a +214% sales uplift for the entire product line.
We work closely with you to understand exactly who you want to reach. Using our experience and data on seasonality and customer profiles, we help craft the smartest sampling strategy tailored for your brand.
Try. Love. Buy. is our in-house insights platform that helps you get honest, real-time feedback from the people who try your samples. From opinions on the scent to how likely they are to purchase, you’ll receive valuable, GDPR-compliant data that shows exactly what’s landing well — and what’s not. Whether you’re launching a new fragrance or exploring a new audience, these insights give you the confidence to make smarter, faster decisions.
Cost is dependent on product size, weight, and sample volume. Reach out to the team at Relish for a custom quote.
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
