The FMCG landscape is vast and ever-evolving – from snacks and beverages to household essentials, the shelves (both physical and digital) are stacked with options. So in a world where consumers are spoiled for choice, how do you make sure your product doesn’t just get noticed, but remembered?
As traditional in-store browsing declines and online competition intensifies, relying on eye-level placement or impulse purchases isn’t enough. Enter FMCG sampling – a powerful way to put your product straight into the hands (and homes) of your ideal customer, creating memorable first impressions that lead to lasting loyalty.
Your product is your most powerful sales tool, so getting it directly into potential customers’ hands is vital but can be difficult.
In oversaturated markets, product sampling lowers barriers to entry, enabling customers to try before they buy. 84% of sample recipients left with positive purchase intent.
We are creatures of habit, in an already noisy market. Help your new product become part of the weekly shop with sampling.
Samples generate powerful user generated content with customers sharing authentic reviews to organically promote your product.
Whatever your FMCG product, Relish has a suitable channel to activate your perfect sampling campaign.
We partner and work with retailers across a number of demographics, placing your sample when dopamine is already high.
Create unforgettable experiential campaigns, and watch your target audience try your product in front of your eyes.
Target mass audiences through the newsstand, or get into subscription magazines through the subscribers’ doors.
Widen reach through digital sampling, utilising social media, CRM emails, Gift With Purchase through our trusted retailers.
Convert young people into lifelong customers through sampling, at a pivotal time making their own purchasing decisions.
Reach your target audience at prime time and showcase how your FMCG product can fit effortlessly into their day to day routine.
Curated boxes, gift sets, advent calendars and exclusive promotions provide unique experiences for your target consumer.
Reach busy consumers with everyday essentials through direct mail, boosting awareness, trial and love for your FMCG products.
“We appointed Relish to re-launch our insert and sampling programme in product despatches as their dedicated team and industry knowledge is second to none! Relish are always striving to bring in new business and we’ve been impressed with their Pro-activity”
We support FMCG brands in creating customised sampling and experiential marketing campaigns that drive engagement and deliver measurable business results.
Whether your item is chilled, alcoholic or contains allergens, we can support with the logistics of your sample and ensure your product lands with the right recipients, through appropriate channels, in perfect condition.
With over 13 years of experience in FMCG sampling, we are confident we can execute your campaign in the most effective manner to execute campaigns that align with your goals and KPIs.
We can support with the implementation of Try.Love.Buy to monitor how people are engaging with your campaign in real-time and prove the effectiveness of FMCG sampling.
Relish partnered with Raffaello to run a targeted sampling campaign via premium beauty box providers Roccabox and Glossybox. Aimed at ABC1 women aged 20–40, the campaign placed 100,250 samples into the hands of the target audience, reaching 1,652,165 people. Try.Love.Buy was used to gather consumer feedback, generating 3,432 data entries with a strong response of 1,122.
Results showed a clear boost in brand perception and purchase intent: 61.3% reported a positive opinion change, 32.2% tried Raffaello for the first time, and 63.7% hadn’t seen recent ads. Despite this, 96% agreed Raffaello tasted great, and 93% said they’d likely buy it. The campaign earned an impressive Net Promoter Score of 77.7, proving most consumers became brand advocates.
Far beyond food and drink, FMCG is a product that you consider those “everyday essentials” you find in supermarkets.
The beauty world is a billion-pound industry, and toiletries fall under this umbrella. In such a saturated market, ensure you remain front of mind and the go-to brand for customers.
Be it alcohol, CBD, fizzy, cans or glass bottles, we can reach your target audience in the most appropriate manner to enjoy in perfect conditions.
We’re proud to have esteemed relationships with 40+ partners that delight in product sampling. From subscription boxes, fashion, beauty, students and experiential channels, we have a partner perfect for you, and we will take care of the entire campaign from conception to delivery.
We’ll help shape your strategy and targeting by analysing seasonality, customer profiles, and retailer data.
Transform your sample into a powerful sales tool with protective, high-quality packaging that elevates experience.
We’ll distribute your samples via trusted partners ensuring timely, targeted delivery to meet campaign goals.
We’ll implement our Try.Love.Buy insights platform via dynamic QR codes, capturing valuable feedback.
Using our in-house data and insights mechanic, TryLoveBuy, we collect GDPR-compliant data and reviews directly from your target audience, so you get to know exactly what existing and potential customers are thinking and feeling about your product in the real world.
A Relish campaign with our market-leading platform, Try.Love.Buy, ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly. Visit our consumer insights page for more information.
We have a wealth of options for FMCG sampling; fashion e-retailers, meal subscription boxes, universities, offices, gyms and many more!
Cost is dependent on product size, weight, age-gated, ambient or frozen, and sample volume. Reach out to the team at Relish for a custom quote.
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
