Product sampling campaigns as unique as your product
Bespoke product sampling allows your brand to create truly unique consumer experiences that resonate beyond traditional methods. Whether through curated subscription boxes, custom advent calendars, exclusive promotions, or one-off events, we tailor every campaign to match your brand’s vision and objectives.
At Relish, we bring your ideas to life, leveraging our network of trusted partners and suppliers to ensure your products reach the right audience in innovative ways. Each campaign is designed to drive meaningful engagement, foster brand loyalty, and deliver measurable results.
Bespoke product sampling ideas
Subscription box sampling
We partner with meal, beauty and pet care subscription boxes and can get your sample into the hands of the most loyal audience who order these boxes month in, month out to surprise and delight them with the added bonus of your product!
Advent calendars
Advent Calendars are a great way to offer consumers a variety of brands and/or products at a lower cost in order to encourage trial. With over 10 years of experience, we manage everything from concept to fulfilment – producing fully finished calendars, tailored to your brief, and delivering them straight to retailers, ready to be sold to customers. Calendars can be either their own brand or consortium, and tailored to the exact brief.
Gift sets
Gift Sets can be done in a variety of ways, whether these are offering their own brand, or in partnership with others. These are typically a lower price point for customers meaning they are more accessible, and also a cheaper alternative for retailers / advertisers than a calendar. We have produced multiple concepts such as gift boxes, Perspex bags and Christmas crackers, as well as presentation or PR boxes.
Guerilla sampling
Guerilla sampling is an unconventional marketing approach to get samples or promotional materials into the hands of your target audience in creative ways. The opportunities are endless here, but will guarantee to generate excitement, create a memorable experience and boost visibility while using minimal resources.
End-to-end insert bespoke sampling
Ideation, strategy
& targeting
As part of our Bespoke Projects process, we will help you with creating the best possible solution for your brand, and how we can bring this idea to life. We can look at past examples, KPIs and business model to advise and brainstorm the most relevant option.
Sampling activation & promotional staff
If you’re looking at an “Out of Home” activation, we have all the tools to help your idea come to life! From promotional staff, to locational permits, branded uniforms, assets and beyond. The options are endless!
Print & creation
We have a range of print and fulfilment sites on our roster, meaning we can do everything from a simple A5 insert, all the way to a 25 day advent calendar. We have the capability to manage all print, production and fulfilment in one place, and have sites in UK, US, EU and China, allowing access to varying materials and options.
Tracking & analysis
We can support with the implementation of our in-house consumer insights platform, Try.Love.Buy via Dynamic QR code on your collateral. We can gather qualitative and quantitative feedback from your sample recipients, providing invaluable data on your product.
“We appointed Relish to re-launch our insert and sampling programme in product despatches as their dedicated team and industry knowledge is second to none! Relish are always striving to bring in new business and we’ve been impressed with their Pro-activity”
Why choose Relish?
After pioneering the sample industry by placing samples into online orders, Relish set about broadening its tool kit to confidently place samples in all environments. We’re confident we will have a channel and plan, suitable for your bespoke campaigns needs.
Expertise in high-impact industries
We have 13 years experience tailoring channels and tactics to exceed your goals. We step into your shoes, from matching you with the best retail partner available to providing analysis and recommendations.
Unmatched partnerships with trusted retailers
We’ve worked with some of the UK’s biggest brands to launch the best sampling campaigns, such as meal subscription boxes, beauty and fashion e-commerce as well as experiential activations, we ensure your product reaches highly engaged consumers at the perfect time.
13+ Years of sampling experience
With a track record of success across a variety of high-growth industries, we deliver results that matter—whether it’s increasing brand awareness, driving sales, or expanding your customer base.
Our latest client successes
Try. Love. Buy. Consumer insights.
A Relish campaign with our in-house platform ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly. We provide you with every bit of data you need to launch new products, gain market share or unlock new audiences.
Tailored sampling campaigns for your sector
We’ve worked with some of the UK’s biggest brands to launch the best inserts and experiential marketing campaigns. Our team use their experience to tailor channels and tactics to meet your campaign goals.
We work with many fantastic partners and channels that can execute renowned ambient or chilled food sampling campaigns.
Showcase your drink with tailored bespoke sampling via meal kits, takeaways, beauty boxes or something else entirely!
Get exposure in the most creative industry with a bespoke beauty sampling campaign. We can bring your ideas to life.
Get your fragrance under the noses of your target audience with a bespoke sampling campaign that makes your product stand out.
We create experiences that introduce your wellness product to engaged consumers, inspiring healthier habits and brand love.
We build high-impact food sampling campaigns that put your product into hungry hands — driving trial, brand love, and sales.
We connect your pet products with the right people (and paws) through creative sampling campaigns that get noticed.
Create a sampling campaign that works for your brand.
Get in touch today.
Bespoke sampling FAQs
Guerrilla sampling is an unconventional, low-cost approach to market research or product sampling and testing. Typically out of home in informal settings, located best in line with where your target market will dwell.
A Relish campaign with our market-leading platform, Try.Love.Buy, ensures you have timely access to reliable first-party data against your KPIs to learn more about your customer, product and brand more broadly.
We’ll always try to find a solution, but sectors such as gambling and tobacco are harder due to legislation.
Cost is dependent on product size, weight, ambient or frozen, and sample volume. Reach out to the team at Relish for a custom quote.
Latest insights
Take a browse through our guides, advice and insights into product sampling, marketing strategies and the latest advertising trends.
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