A new launch Malteasers “slab” bar to share
Channel
Sampling
Sectors
Gifts
Product
Sweets
142,000 product samples were sent as a treat. This launched teasers as a Xmas indulgence to share with family and friends as an alternative to “traditional” Xmas chocolates to encourage trial and increase product awareness.
Fashion conscious women aged between 25 and 34 years old
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