Case study

A new launch Malteasers “slab” bar to share

Social Response

816

Positive Sentiment Score

98%

Reach

627,224


Channel

Sampling

 

Sectors

Gifts

 

Product

Sweets
Overview Icon

142,000 product samples were sent as a treat. This launched teasers as a Xmas indulgence to share with family and friends as an alternative to “traditional” Xmas chocolates to encourage trial and increase product awareness.

Fashion conscious women aged between 25 and 34 years old

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