Case study

A new launch Malteasers “slab” bar to share

Social Response

816

Positive Sentiment Score

98%

Reach

627,224


Channel

Sampling

 

Sectors

Gifts

 

Product

Sweets
Overview Icon

About Teasers

The dream for all Malteasers lovers, Teasers is a creamy milk chocolate bar filled with crunchy Maltesers pieces, conveniently made to be enjoyed anywhere.

The Goals

The goal of this sampling campaign was to encourage the audience to consider purchasing Teasers as an alternative to traditional Christmas chocolate, alongside increasing product awareness and boosting sales.

The Strategy

142,000 product samples were sent in ASOS parcels, with the goal of targeting fashion conscious women aged between 25 and 34 years old

The Outcome

With potential campaign reach of over half a million consumers, this campaign managed a whopping 98% positive sentiment score.

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