Ritz wanted to be front of mind during the gastronomic rise in convenience snacking

About Ritz

Ritz crackers have been a household staple since 1934. The inconic cracker has a one-of-kind, buttery, flaky taste and will melt in your mouth.

The Goals

Ritz wanted to be front of mind during the gastronomic rise in convenience snacking, and wanted to access ASOS’s huge customer base to do so.

The Strategy

227,000 Ritz biscuits were sent to the ASOS customers, to increase brand awareness as the ASOS audience are highly active on social media. A protective sleeve was placed around the sample to minimise damage.

The Outcome

This campaign gained an astronomical amount of social media comments, garnering huge online awareness for both ASOS and Ritz!

“So salty, so delicious – one packets not enough. Has this marketing… worked? Man, I’m easy.”