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Influencer Product Sampling
We connect your brand with the right creators – and manage everything from sourcing and shortlisting to fulfilment and activation.
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Influencer product sampling for targeted reach
Why work with Relish for influencer sampling?
There are plenty of influencer agencies. What makes Relish different is the combination of network access, in-house fulfilment, and the ability to connect influencer activity with broader sampling campaigns when the brief calls for it.
Access to multiple influencer networks
Relish isn’t tied to a single platform or agency. We draw on a wide network of specialist partners – including agencies within the Whistl Group – to find the best creator fit for your brand and budget.
Integrated sourcing and fulfilment
Creator identification and product logistics are handled together, not separately. That means fewer handoffs, fewer gaps, and a smoother experience from brief to activation.
Retail and influencer hybrid campaigns
Because Relish works across both influencer seeding and consumer sampling, the two can run as part of a single integrated campaign – useful for brands launching a product and wanting to hit multiple touchpoints at once.
How Relish manages your influencer sampling campaign
Relish works across multiple influencer platforms and specialist agencies – including networks within the wider Whistl Group – rather than relying on a single source. That breadth means better options for any brief, in any category.
We filter by audience demographics, engagement rate, and brand fit, then present a curated shortlist for your approval. You make the final call – we do everything it takes to get there.
Once creators are confirmed, Relish handles the physical distribution of your products directly to them. No separate logistics supplier to manage, no gaps in the chain between selection and delivery.
With product in hand, creators publish across their platforms – whether that's Instagram, TikTok, YouTube, or a combination. The result is organic-feeling content reaching exactly the audiences you identified at the outset.
Relish works across multiple influencer platforms and specialist agencies – including networks within the wider Whistl Group – rather than relying on a single source. That breadth means better options for any brief, in any category.
We filter by audience demographics, engagement rate, and brand fit, then present a curated shortlist for your approval. You make the final call – we do everything it takes to get there.
Once creators are confirmed, Relish handles the physical distribution of your products directly to them. No separate logistics supplier to manage, no gaps in the chain between selection and delivery.
With product in hand, creators publish across their platforms – whether that's Instagram, TikTok, YouTube, or a combination. The result is organic-feeling content reaching exactly the audiences you identified at the outset.
PR gifting and product seeding – what's the difference?
Not every influencer campaign starts with a structured seeding brief. Sometimes a brand is launching a product and wants to get it into the hands of relevant creators quickly – without the layer of audience filtering and content expectation that a seeding campaign involves. That’s PR gifting, and Relish can manage it too.
PR gifting
PR gifting is about reach and speed. Your product is sent to a broader list of relevant creators – typically around a launch window or key moment – with the aim of generating organic coverage without contractual content obligations. The focus is on getting the product seen, not on managing a tightly controlled creator roster.
Influencer seeding
Influencer seeding is more targeted. Relish works through a filtering and shortlisting process to match your product with specific creators based on audience demographics, engagement quality, and brand fit. It takes more lead time than gifting, but gives you more control over who receives your product and why.
Not sure which is right for your brief?
The two approaches aren’t mutually exclusive, and the right choice depends on your objectives, your timeline, and your product. Speak to Relish and we’ll recommend the approach that fits.
Brands trust Relish to get their product in front of the right people
Influencer-led discovery outperforms traditional advertising because it doesn't feel like an ad. When a creator genuinely engages with your product, their audience notices – and that kind of trust is hard to manufacture any other way.
The right micro-influencer can give you a more targeted, more engaged audience than a broad media buy ever could. Relish's network spans creators across every category, so there's a route to your audience whatever the brief.
Getting your product physically into a creator's hands is a different proposition to a banner ad. It drives genuine trial, real opinions, and content that their audience trusts because it's based on actual experience.
Content created by influencers doesn't disappear when the campaign closes. It becomes an asset – shareable, repurposable, and still building brand credibility long after the original post.
Influencer-led discovery outperforms traditional advertising because it doesn't feel like an ad. When a creator genuinely engages with your product, their audience notices – and that kind of trust is hard to manufacture any other way.
The right micro-influencer can give you a more targeted, more engaged audience than a broad media buy ever could. Relish's network spans creators across every category, so there's a route to your audience whatever the brief.
Getting your product physically into a creator's hands is a different proposition to a banner ad. It drives genuine trial, real opinions, and content that their audience trusts because it's based on actual experience.
Content created by influencers doesn't disappear when the campaign closes. It becomes an asset – shareable, repurposable, and still building brand credibility long after the original post.
Why influencer sampling works – and why most brands get it wrong
The mistake most brands make with influencer sampling is treating it like paid media – picking creators for reach, sending a product, and hoping. It rarely works that way.
What does work is matching product to creator to audience with real precision. When Relish worked with Reckitt Benckiser on the Cleanmas campaign – a cleaning-themed advent calendar seeded to influencers – the results came from how carefully each creator was selected. The content created felt natural, and the product reached genuinely receptive audiences.
What our clients say
Our latest client successes
See how brands have used influencer sampling with Relish to drive genuine trial, create lasting content, and reach audiences that really matter.
Ready to put your product in front of the right creators?
Influencer Sampling FAQs
We start by working across multiple platforms and specialist agencies to build a longlist of potential creators. We then filter by audience demographics, engagement rate, content quality, and brand fit before presenting a curated shortlist for your approval. You have the final say on who receives your product.
Not necessarily. Product seeding is typically gifting-based, which means there’s no contractual obligation for the creator to post. That’s actually part of what makes the content more credible when it does appear – it’s genuine, not paid-for. Relish can advise on how to structure your campaign to maximise organic response.
Once your creator shortlist is confirmed, Relish coordinates the physical distribution of your product to each creator. This is handled in-house, without the need for a separate logistics supplier, keeping the process simple and traceable from selection through to delivery.
Influencer sampling works across a wide range of categories – beauty, food and drink, health and wellness, household, pet care, and more. The most important factor isn’t the product category; it’s finding creators whose audience genuinely matches your target consumer. Relish can advise on channel fit for your specific product.
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Latest insights
Ideas, thinking, and practical guides from the Relish team – covering influencer sampling, product discovery, and what’s working in brand marketing right now.
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