How to set up a First-Party Data and Loyalty Scheme
A step by step guide to setting up a first-party data strategy Major internet browsers like Safari and Firefox have already sunset 3rd party cookies. Google is set to do so in 2024. Marketers who have relied on targeting digital adverts by search history will need to get to grips with different strategies. First-party data capture […]
The Fragrance Report
Our sense of smell is intricately intertwined with our emotions and memories, making fragrance products, such as perfumes and aftershaves, a truly unique and subjective essential for personal care. With a staggering 85% of adults in the UK owning at least one personal fragrance product, it is evident that fragrance has become a ubiquitous item […]