The Fragrance Report

Written by Debbie Scott 10 July 2023

Our sense of smell is intricately intertwined with our emotions and memories, making fragrance products, such as perfumes and aftershaves, a truly unique and subjective essential for personal care.

With a staggering 85% of adults in the UK owning at least one personal fragrance product, it is evident that fragrance has become a ubiquitous item among consumers. But, amidst the options, which fragrance product reigns supreme and how do diverse consumers go about selecting such a personal and subjective item?

By leveraging a combination of primary research from YouGov and Try.Love.Buy, along with comprehensive desk research, we have curated an in-depth exploration of the fragrance market and the preferences of fragrance consumers in 2023.

So, don’t miss out on the opportunity to delve into The Fragrance Report and embark on an olfactory journey like no other…

Ways to access the Fragrance Report:


  1. Click the image above
  2. Follow this link
  3. Contact to be emailed a high res / print ready version
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