What is an insert in marketing?

Inserts, Leaflets, Flyers, TPI – one of marketing’s most traditional forms of advertising. Simply put, they are pieces of paper with artwork printed on them and placed into customer communications that don’t require PII (personally identifiable information.)

How do you measure the impact of inserts?

With a QR code, a redemption code, a redeemable coupon – the options are endless.

Where can you place inserts?

Subject to approval, inserts can be placed in online orders, magazines, newspapers, and even to hand in public in your location of choice.

What type of business does insert marketing work best for?

Inserts can work for all brands, but may be best for a service based product that you cannot sample. Even if you can, it’s a cost effective avenue for widespread advertisement of your offering.

How much do insert marketing campaigns cost?

Depending on your channel of choice, insert campaigns can cost anywhere between £25-£200CPT (not inclusive of print.)

AI Insert Marketing Planner Tool

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