Case study
Driving 214% Uplift for Hilfiger’s New Fragrance
Tommy Hillfiger x ASOS
Channel
Sampling
Sector
Fashion
Product
Male Fragrance
About Tommy Hilfiger
Instantly recognisable for its iconic red, white and navy, Tommy Hilfiger is an iconic American luxury clothing company that creates clothing, footwear, accessories, fragrances, and home furnishings.
The Goals
Tommy Hilfiger were looking to drive awareness and sales uplift of their newly launched product on ASOS.com.
The Strategy
Tommy Hilfiger were looking to target both men and women between 18 and 35.
Women were targeted for a male fragrance as we know that many male fragrances are purchased by female partners and family members as gifts, especially over the Christmas period.
The samples were distributed alongside A6 inserts, with a view of driving sales uplift and encouraging purchases of the full sized product.
The Outcome
This sampling campaign resulted in +214% sales uplift for the entire product line
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