ALF-Insight “Best Use of Insight” Award Winners

Written by Debbie Scott 09 May 2024

Relish is delighted to announce winning the Best Use Of Insight category at the recent ALF Insight Awards #Alfies24



And the winner is…

The awards ceremony was hosted at The Brewery Centre, London on Wednesday 1st May 2024, to showcase the best and brightest of the agency world. Relish Agency was short-listed for the Best Use of Insight category for the Try.Love.Buy research included within the Asos Face + Body Beauty Advent Calendar. The calendar was designed by Relish Bespoke Projects team who attended the awards along with Face + Body colleagues from Asos. We were pleased to be shortlisted and delighted to be nominated winners of the category on the night.

Best Use Of Insight…

The research from Try.Love.Buy explored the views and feedback of over 7,000 participants from several global markets, making it a project on a truly epic scale. The research was provided in three different reports which highlighted feedback on the beauty calendar, feedback on beauty products and the purchase habits of Face + Body shoppers.

We were thrilled to have the hard work and innovation that went into the project recognised by the judge’s panel. A very good night was had by all – thank you to the judges and ALF Insight for a fabulous evening. Thank you to Relish Bespoke Projects team, Relish Insights team and of course, our wonderful colleagues at Asos.

If you’d like to find out more about the project, please contact us at

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