Tequila Rose “Pay Day Perks”
Tequila Rose x Missguided HQ
Social ResponseÂ
Total engagement actions
Sentiment Score
Channel
Sampling
Sector
Food
Product
Cold Drinks
About Tequila Rose
The iconic Tequila Rose is the original strawberry cream liqueur, the first drink of its kind to pair cream with anything other than Irish whiskey.
The Goals
Tequila Rose wanted to engage in product sampling to raise brand awareness within their target audience. However, as an age restricted item, standard product sampling wasn’t possible..
The Strategy
Missguided typically hire their target audience so sampling within their offices, Tequila Rose were able to reach their audience directly.
300 samples delivered to Missguided HQ on a Friday and in time for Pay Day. Missguided Staff were encouraged to share their delight of receiving the samples on their social media to raise brand awareness.
The Outcome
With a 100% positive sentiment score, and social media stories and posts aplenty, Tequila Rose and Missguided really were the perfect partnership!
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