A new launch Malteasers “slab” bar to share
Malteasers x ASOS
Social ResponseÂ
Positive Sentiment Score
Reach
Channel
in Home Sampling
Sector
Gifts
Product
Sweets
About Teasers
The dream for all Malteasers lovers, Teasers is a creamy milk chocolate bar filled with crunchy Maltesers pieces, conveniently made to be enjoyed anywhere.
The Goals
The goal of this sampling campaign was to encourage the audience to consider purchasing Teasers as an alternative to traditional Christmas chocolate, alongside increasing product awareness and boosting sales.
The Strategy
142,000 product samples were sent in ASOS parcels, with the goal of targeting fashion conscious women aged between 25 and 34 years old
The Outcome
With potential campaign reach of over half a million consumers, this campaign managed a whopping 98% positive sentiment score.
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