Nature's Bounty Sampling Case Study
Nature's Bounty x Mindful Chef
Samples distributed
Campaign reach
Channel
Sampling
Partners
Mindful Chef
Sector
FMCG
Product
Supplements
About Nature’s Bounty
It’s in your nature to thrive.
The Goals
Nature’s Bounty’s goal for this sampling campaign was to increase brand awareness. At Relish, we’re proud to have esteemed relationships with many retail partners across the UK that delight in product sampling. To match them up with a health-conscious audience, we thought that Mindful Chef would be the perfect partner for this campaign.
The Strategy
Nature’s Bounty sampled their D3 Gummies, Vitamin C Gummies and Beautiful Skin Gummies into Mindful Chef’s weekly meal subscription boxes.
To further increase brand awareness and provide an educational piece on the gummies, the samples arrived at recipients’ homes alongside an A5 insert to provide information on the gummies with a QR code linking to a direct path to purchase to boost sales.
The Outcome
The team at Relish were thrilled to work on this campaign with Nature’s Bounty, collaborating with the perfect retail partner. This campaign had a potential reach of 36,720 sample recipients!
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