A new sweet and savoury product launch split between Ritz and Lu
Cadbury Dairy Kile Ritz & Lu Biscuits
Social Response
Positive Sentiment Score
Reach
Channel
in Home Sampling
Sector
Gifts
Product
Sweets
About Ritz-Lu
Cadbury’s and Ritz joined forced to create the ultimate sweet and savoury treat. Milk chocolate combined with 8 salted or sweet crackers for the most satisfying bite.
The Goals
When two iconic brands combine and create an NPD such as this, the main goal is to raise awareness of the product to encourage repeat purchase.
The Strategy
380,000 four chunk sample squares were sent to raise awareness and encourage trial of the new Ritz biscuit chocolate and Lu biscuit chocolate.
When looking to target fashion conscious women aged between 25 and 34 years old, ASOS was a match made in chocolate heaven!
The Outcome
A mammoth 98% of all responses from ASOS recipients were positive!
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