In the world of advertising, certain campaigns and slogans become iconic. Think about those phrases that immediately evoke a brand in your mind. For instance, “I’m Lovin’ It” is unmistakably linked to McDonald’s—can you hear that jingle in your head right now? Or consider Tesco’s “Every little helps.” These catchy phrases aren’t just words; they create a lasting impression.
Music also plays a significant role in brand association. Take Phil Collins’ “In the Air Tonight,” which many now connect with the famous Cadbury Gorilla advert. I heard the song again recently and instantly thought of Cadbury, only to find out it’s now featured in a new Boss ad with David Beckham. It’s fascinating the association music can have with a brand. Are there any songs that you immediately associate with a brand?
The Challenge of Standing Out
In a crowded market, making your brand stand out can be quite challenging. With countless brands vying for attention, it raises the question: how can you ensure your brand remains memorable? Many successful brands incorporate multiple touchpoints into their marketing campaigns. This could mean broadcasting ads on TV, radio, and on-demand services, alongside Out of Home (OOH) activations.
However, the effectiveness of these interactions can be questionable. Research by the DMA reveals that a staggering 62% of viewers pay no attention to TV advertisements, often muting them or changing the channel. Creating memorable experiences goes beyond just hitting the airwaves.
How Relish Can Help
This is where Relish steps in. We specialise in product sampling and inserts, helping you get your brand messaging and products directly into consumers’ hands. Product sampling fosters a positive experience—many people remember receiving a sample, and our Try.Love.Buy* data shows, on average 57%, report having a more favourable opinion of the brand afterward. Additionally, 94% loved their sample product
(Try.Love.Buy database January 2021 – February 2025).
Our expertise isn’t limited to product dispatch sampling; we also excel in experiential marketing. If you want your campaign to stand out or resonate with OOH advertising, we are here to assist.
Furthermore, if product sampling isn’t the right avenue for your brand, consider our insert campaigns. Relish can effectively deliver your messaging through a variety of methods, whether it’s through door-drops, alongside online orders, or as part of magazines. While some may doubt the effectiveness of leaflet distribution, studies indicate that a significant percentage of recipients either keep, share or engage with leaflet content, particularly with promotions and discounts. Research by DMA indicates that 79% of recipients keep, share, or at least glance at the contents of a leaflet. Additionally, 38% of flyers are retained for several days, while 13% are kept for over a week. Flyers offering money-off deals are 50% more likely to be held onto for at least that time. (How Effective is Leaflet Distribution (Facts & statistics)
Creating Memorable Experiences
While broadcast advertisements offer an avenue for reaching a wide audience, capturing attention can be difficult, especially when viewers might be preoccupied during advert breaks. Sampling and inserts allow consumers to engage more deeply with your product, turning a fleeting encounter into a memorable experience.
A combined approach utilising various marketing channels can genuinely help your brand stand out in a competitive landscape. With the right strategies, you can ensure that your marketing efforts leave a lasting impression, making your brand not just memorable, but unforgettable.
