Proper Corn Sweet & Salty
Proper Corn x Missguided & Very
Social Response
Positive Sentiment Score
Reach
Channel
Sampling
Sector
Gifts
Product
Treats
About Proper Corn
Proper Corn believe in creating tasty treats that are better for you, and better for the planet, by being the first B Corp certified snack company in the UK. Eight years on, they are still independent, but you’ll find PROPER all over the world!
The Goals
The aim was to build awareness and encourage trial.
The Strategy
The strategy was to get product samples into the hands of females, aged 18-35, with an interest in fashion and a healthier lifestyle.
The Outcome
This Proper Corn sample was received by TV personality Holly Hagan, which boosted impressions by 1.5 million.
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