One-dimensional (1D) barcodes, the familiar black-and-white lines you have seen on products for decades, are on their way out. But why? While traditional EAN/UPC 1D barcodes have served their purpose, primarily for price look-up, they simply do not meet the growing demand for greater product transparency and detailed information in today’s fast-paced world. The global supply chain is evolving, and by 2027, retailers anticipate the need to have point-of-sale systems that can read both 1D and 2D barcodes (What is GS1 Sunrise 2027? | GS1 US). This transition is driven by the need for more data—data that 1D barcodes cannot store. Enter 2D barcodes, including QR codes, which are becoming the new standard for conveying a wealth of information in a compact, scannable format.
Why are 2D Barcodes Taking Over?
Unlike 1D barcodes, which only store numeric and alphanumeric data and have limited storage capacity and basic designs, 2D barcodes—particularly QR codes—can hold up to 100 times more information. They can contain text, URLs, product details, and much more, all within a single code. Furthermore, anyone with a smartphone can scan a QR code to instantly access valuable information, making it easier than ever for consumers to obtain the transparency they seek. (Upgrade from Barcodes to QR Code labels: A Simple Guide). In contrast, 1D barcodes require specialised scanners, meaning consumers cannot get the information that they seek.
What Will You Put On Your QR Code?
With the rise of QR codes, the possibilities for what you can include are endless, but have you thought about what kind of information you would include? Whether it is detailed product information or sustainability information your QR code can be a window into everything you want your customers to know.
How Relish Uses QR Codes?
At Relish, we are going beyond static QR codes by using Dynamic QR codes—and here is why it matters. A Static QR code contains fixed information that cannot be changed after creation. It also lacks tracking capabilities, so you will not know if it has been scanned or when. On the other hand, Dynamic QR codes can be edited even after they are created and offer real-time tracking. This means we can track insights like the number of scans and the timing of those scans.
This feature is a game-changer for us. By using dynamic QR codes, we can monitor how people are engaging with our campaigns in real-time. We can track exactly when and how often our codes are scanned, providing invaluable data on consumer interaction.
So, while you may not immediately see campaign redemptions, we can see the impact in other ways—whether its consumers scanning the code to learn more about a product or providing feedback through Relish’s consumer insight platform Try.Love.Buy.
