Case study

Happiness is homemade!

Monthly Volume

30,000 monthly


80% Women


Aged 25 – 50


Partner Overview

Overview Icon
Baked In are a subscription home baking kit company based in Basingstoke, UK. Founded in 2013, they now send their 3 subscription boxes (the Baking, Bread and Junior Baking Clubs) to over 20,000 members each month.


Featuring a brand new recipe every month, all the dry ingredients and handy extras like baking paper, Baked In subscription boxes provide everything needed to create showstopping bakes, from Raspberry Ripple Cake to Honey Wheat Baguettes.

Baked In also have a thriving online store and a highly engaged following on social platforms, including their ever-expanding customer community on Facebook.

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